Joining any new company is a rollercoaster of emotions. You are extremely excited, relishing the new challenge and filled with optimism for the future. Human beings however, are creatures of... read more →
The meetings industry has hit the headlines again this week with the launch of the North American Meetings Industry Day. With the meetings industry contributing $907 billion to the U.S. economy and an equally... read more →
End of the year press events are often a fun and festive time to get together to celebrate the holidays and while there is plenty of drinking, eating and partying,... read more →
Reasons for and against AVE. AVE, advertising value equivalent, has been used as a PR measuring tool for as long as the oldest people in PR have been doing... read more →
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