Thousands of organisations are missing out on business opportunities because they are not making the most of PR and editorial opportunities in the media read by their target audiences. Is... read more →
Case studies are good for PR. They tell an interesting story to make a point - and journalists loves them. They publish them. B2b and B2C writers and editors are... read more →
Working in a public relations agency at its most basic, revolves around two key functions: generating content and then selling that content to the media. However, pitching for and winning... read more →
You have a big news story – a major acquisition, a massive investment, a new development; it’s an important PR opportunity. Should you hold a press conference or PR event?... read more →
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