You have a big news story – a major acquisition, a massive investment, a new development; it’s an important PR opportunity. Should you hold a press conference or PR event?... read more →
As the season for exhibitions and conferences is about to start, experienced marketers are putting into place plans to use PR techniques as part of their programme to maximise the... read more →
The high-profile story of a Dublin hotel banning "all bloggers" after a blogger asked for free accommodation has raised much debate among the media, with some criticising the blogger and... read more →
This week M&S launched the ‘cauliflower steak’. With ‘Veganuary’ the current new PR based news theme, it might have appeared to some people to be a good consumer PR initiative.... read more →
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