It has been recognised that organisations that take an opinion leader role in their industry grow faster and more profitably than the competition. “Opinion leader” companies tend to be included in new business shortlists and client project pitches. “Opinion leader” companies and their top staff are widely consulted across their sector and therefore are privy to enormous amounts if useful market information especially about new projects and pitches.
Unfortunately it’s difficult these days to achieve opinion leader status in most sectors due to amount of noise and competition from all the other companies and individuals clamouring for this role. Some of the key trends in this area and some of the cleverest companies are getting round the obstacles to successfully promote themselves as opinion leaders in their sectors. What’s more it’s NOT always the biggest and most famous companies that grab the opinion leader mantle – sometimes quite the opposite in fact!
The most important element is to be positioned as the foremost experts, be the first to comment, evaluate & have an opinion on current topics and influencing the media by proactively devising opinions and media friendly concepts.
What is a media concept?
A media concept is a topic or theme that captures the imagination of the audience and offers a perceptive insight. Importantly it offers the opportunity to sell into journalists and establish the commentator as a leader.
This is one of a number of techniques that set the business and key executives apart from the field.