Working in consumer PR can be difficult. Not only are you competing with other brands to get that coveted coverage in glossy mags, but once an editor has your product... read more →
Case studies play an instrumental role in public relations and are highly desired. In fact we regularly approach our b2b, baby and consumer clients for examples of good case studies... read more →
We are in an age, where the buzzwords for the PR masses revolve around “storytelling” and “content creation” and by this we mean, PRs must use different content about the... read more →
Are some companies happy to risk their reputations and PR until caught by press and forced by public outcry? ‘Volkswagen in meltdown over faked test.’ ‘WH Smith forced to end... read more →
The old saying goes ‘there is no such thing as bad publicity’ and I would always, although some would disagree, believe that to be in the main very true. Take... read more →
One of my favourite parts of the year at Clareville is when the team comes together to review the highs and lows of the past 12 months. Naturally we like... read more →
Good for PR? This week Cindy Crawford opened up about a picture that was leaked to the press in February. The image which illustrates what a 50 something year old... read more →
Not so silly season for PRs Silly season is upon us, the time of year where PRs exchange cutting edge news stories for suntans and light hearted stories to lift... read more →
If you’ve been reading any of the commentary on this week’s Chinese stock market collapse have you noticed there’s a subtle seasonal factor at play? It’s summer, and a lot... read more →
When it comes to PR agencies, and for that matter holiday packing, small is definitely best As a seasoned ‘hand luggage only’ traveller – to destinations as varied as Greenland... read more →
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