As a consumer and b2b PR agency, it’s fair to say we hold quite a few internal meetings, whether it’s to brainstorm new ideas, identify business opportunities or even update our social calendar..
It was at one of these recent meetings, when discussing new business in fact, that I used the words ‘reached out’ to refer to someone I had contacted. For this I was teased relentlessly by team members who mocked my use of the phrase.
Imagine my further dismay then, upon reading in PRmoment.com, that the phrase ‘reach out’ was one of the phrases that are the ‘most annoying jargon used in PR today’. I liked the phrase but now feel very conscious and it has become somewhat of a running joke in the office.
Other words on the list that, in fairness, I and other team members frequently use include ‘touch base’, ‘time management’, ‘leverage’ and ‘bites of the cherry’; all, some might say, useful words and phrases now less unsuitable for fear of scorn.
When writing copy for our b2b and consumer clients we don’t use jargon. Rather everything is beautifully written and grammatically correct. Yet, it’s fair to say that we have been known to slip into ‘jargon speak’ when corresponding via email or talking – however, to be fair it isn’t a crime!
If you want to know if your favourite words have been included on the list then the full article can be accessed on: http://prmoment.com/2476/the-most-annoying-jargon-used-in-pr-today.aspx