The next time you feel the need to reach out, shift a paradigm, leverage a best practice or join a tiger team, think again. Business jargon can be meaningless and often clouds the key messaging. What’s more, it won’t wash in the media. At Clareville PR, we work closely with clients to help them share their stories with the media and to ensure they’re delivered with clarity, simplicity and are jargon free.
Why ditch the jargon?
Don’t underestimate the potent combination of strong opinions and a compelling story – true PR gold and perfect content for the media. However, they are rendered void if lost in a cloud of meaningless management speak. Worse still, it may backfire and leave you open to criticism. Check out the BBC News’s critique of some of the terms used at the recent World Economic Forum. Talk to any PR and they’ll tell you that key messages need to be simple to cut through, be memorable and – arguably most importantly – be widely understood.
Here’s some bamboozling business speak we recommend you avoid:
• Head off-line
• Business agility
• Visioneering the future
• Paradigm shift