When working in PR you’re faced daily with making important decisions promptly and efficiently. PR requires quick and accurate thinking skills. On a daily basis, in a working environment, I succeed at this.
Yet when it comes to everyday life, decisions become a trauma. When confronted with insignificant decisions, I deliberate, question and procrastinate. I eventually make a decision then agonise over whether it’s right.
For example, I love coffee. I particularly like the novelty factor of a coffee served in a cardboard cup which, excitingly, can be transported around with you.
However, as soon as Christmas arrives, ordering a coffee suddenly becomes an experience with more decisions to make than ever before.
It isn’t enough to have to choose between a mocha, latte, cappuccino, double espresso or macchiato. Now the influx of festive lattes means that the time spent deliberating in the queue only increases and becomes more difficult than ever.
The coffee chains do a fantastic job at convincing us that adding a shot of ginger flavoured syrup to our coffee means we’re in the Christmas spirit.
The introduction of the festive coffees has got me into thinking about skills required for PR and, why, when I’m able to make essential decisions on behalf of clients, can I not decide which coffee to have?
And does a job which necessitates making key decisions on a daily basis detrimentally impact on the ability to make trivial decisions?