The latest social media phenomena to entice the public, create ongoing debates and discussions on sites including Twitter and Facebook is Pinterest. However, unlike its predecessors not everyone can join at the click of a button but rather have to put in a formal request to see if they are ‘accepted’. Once accepted they enter the world of virtual pinboards allowing them to showcase their finery for everyone to see.
Whether that’s a collection of images covering their entire product range, uploaded videos of demonstrations or online discussions about the brand/company and its benefit; this is another social media outlet for PRs to embrace.
However, some PRs may wrongly believe that Pinterest is only suitable for consumer brands with enticing product ranges. Yet, there is plenty of scope and opportunities for b2b brands to also use it to their advantage too. It allows b2b companies to create an online personality through the use of images rather than being word focused. Indeed, words take a backstage and it really is all about the pictures! Never has it been more important to have good images taken whether it’s of a product, the CEO or the wider team. These images will represent the brand/company on Pinterest, not wordy press releases and technical jargon.
Even better, others can ‘pin’ pictures uploaded onto their own virtual board and what can be more flattering?
Pinterest comes across as a fun, relaxed and enjoyable way of highlighting what your brand/company does to a wider audience and that can only be a good thing. However, just because something is fun doesn’t mean brands/companies can take their eye off the ball! If a brand/company does decide to go down the Pinterest route then, like other forms of social media, it needs to be closely monitored and watched to ensure that it’s on target and portraying the ‘right’ image at all times.