Trade shows such as IMEX are the focal point for marketing and PR campaigns for many organisations, the culmination of a promotional campaign to increase awareness and drive commercial objectives including maximising appointments and stand visitors.
They plan new product launches and services around them, then schedule PR communications of all type to customers and any media at the event before following–up with contacts post show.
Then what? Too often marketers and PR teams do not then maintain momentum after the event has ended. A post show PR plan for a regular steady follow of communications and editorial coverage over the subsequent months is essential to ensure that the awareness and momentum achieved pre and post show is not allowed to drop or be wasted and the ROI from exhibiting is maximised.
With exhibition season now upon us, now is the time to put in place a post-show PR plan.
Post event PR
For instance, for organisations that recently exhibited at IMEX in Frankfurt, three key questions are:
1. How are you following up with the media contacts you met in Frankfurt but who you didn’t meet? How are you maximising editorial coverage from those meetings?
2. How are you following up with press who attended IMEX in Frankfurt but who you didn’t meet? What PR tactics will you deploy?
3. What lessons have you learned about media relations at an exhibition that will help you to make more of PR opportunities in the future?
With more than 25 years of experience both supporting brands exhibiting at events and running exhibition PR campaigns and press office, the Clareville team has a huge bank of knowledge and expertise that can enable any brand to make the most of PR before, at and after exhibitions.
For more information about maximising PR opportunities at conferences and exhibitions in advance of the show and onsite, please see http://clareville.co.uk/making-pr-opportunities-conferences-exhibitions/
For more information, please email [email protected]