Marc Jacobs: Take a Bow!
As the ‘big four’ fashion weeks of New York, London, Paris and Milan have now come to an end, it is clear to see that the images of the Louis Vuitton Spring/Summer 2013 Paris closing show were the most popular in the press last week as well as the most significant of the Fashion Week itself!
The pictures show models walking in pairs down four escalators in perfect symmetry. Each model then proceeded to walk in sync with her twin, along the catwalk.
This show by Marc Jacobs for Louis Vuitton which took place on a set in the courtyard of the Louvre was a stunning visual spectacle in every way and took many hours to prepare. Models had been backstage since 3am getting their hair combed into the perfect beehive. The geometrical squares on the models, coats, tops and dresses were limited to only black, light brown or lemon yellow mixed with white. The combination of low high heeled shoes and the inspiration from LV’s Damier squares on the models’ clothing, proved nostalgic for the audience as they felt transported back in time to the fashion of the sixties. The unique and striking escalator backdrop, colour scheme and hair and makeup of the models, allowed this masterpiece to come to life. Remarking on the huge impact of his show, Marc Jacobs said his competition never changes. “My goal is the same. Every time, I want to beat myself.”
These catwalk images therefore demonstrate how fundamental good photography is in the PR world. Journalists are always emailing PRs asking for a high resolution image or an image no lower then 300 dpi. Whether a photo is being sent to accompany a piece of editorial or as part of a competition, it’s influence should never be underestimated. Images are the first thing to entice a reader or editor as they affect how many viewers will read the article and therefore the power and influence of it.
Without a high resolution image, the chance of a PR achieving coverage is automatically reduced.
Thank God for Photoshop!