The adage is a that a picture is worth a thousand words and whether you are a brand, business or politician, the photo opp is key in public relations activity. A public face allows your target audience to identify and engage. However, not all of these go according to plan and without a professional to advise, things can go rapidly awry. Just ask any of these unfortunate individuals below.

1. David Davis

The knives are out as 2017 General Election campaigning is in full swing. The current Brexit minister and Conservative election team probably wished he paid closer attention to poster positioning as this photo was taken. They perhaps forgot cropping a picture can create a whole new image and message.

2. George Osborne

A routine photo opp promoting British cider turns bizarre with the former Chancellor’s finger placement.

3. Ed Miliband

Many believe the then Labour leader’s failure to handle a bacon sandwich resulted in dismal results in the 2015 General Election

4. George W. Bush

They say never work with animals or children, which George W. Bush discovered when a pardoned Thanksgiving turkey showed a little too much appreciation!

With more than 27 years’ experience in media relations, crisis communication and proactive public engagement, Clareville Communications can effectively deal with even the most unusual gaffes. We would love to tell you more.