Nov
04
Every so often the media will take an opportunity to make our lives that bit less fun by telling us that something we love to do/eat/breathe has an increased chance of killing us. There have been many victims of this media assault on life’s little luxuries and the latest one...
read more →
Nov
03
Working in consumer PR can be difficult. Not only are you competing with other brands to get that coveted coverage in glossy mags, but once an editor has your product it may not even make the final cut. A great grassroots approach to brand awareness is by working with bloggers....
read more →
Oct
14
Case studies play an instrumental role in public relations and are highly desired. In fact we regularly approach our b2b, baby and consumer clients for examples of good case studies that can then be successfully placed in the media - whether it's print, online or television. In the b2b world...
read more →
Oct
02
We are in an age, where the buzzwords for the PR masses revolve around “storytelling” and “content creation” and by this we mean, PRs must use different content about the same content on different content platforms to attract different people to the same thing. The subject is diverse, with McDonalds’...
read more →
Sep
24
Are some companies happy to risk their reputations and PR until caught by press and forced by public outcry? ‘Volkswagen in meltdown over faked test.’ ‘WH Smith forced to end hospital shop rip-off. ’ are the two front page stories on The Times today, Wednesday 23 September. Meanwhile in Metro,...
read more →
Sep
11
The old saying goes ‘there is no such thing as bad publicity’ and I would always, although some would disagree, believe that to be in the main very true. Take for example the very public ‘LinkedIn Sexism’ row that exploded into our newspapers a few days ago, which has very...
read more →
Sep
06
One of my favourite parts of the year at Clareville is when the team comes together to review the highs and lows of the past 12 months. Naturally we like to focus on the positive and celebrate success but there’s always time for a sideways glimpse or two at some...
read more →
Sep
04
Good for PR? This week Cindy Crawford opened up about a picture that was leaked to the press in February. The image which illustrates what a 50 something year old woman would look like, made headlines everywhere with POSITIVE reactions. In a world where everyone is looking to shred celebrities...
read more →
Aug
28
Not so silly season for PRs Silly season is upon us, the time of year where PRs exchange cutting edge news stories for suntans and light hearted stories to lift the national newspapers. Silly season is when clients take holidays, products for next year are being developed and the newspapers...
read more →
Aug
27
If you’ve been reading any of the commentary on this week’s Chinese stock market collapse have you noticed there’s a subtle seasonal factor at play? It’s summer, and a lot of traders are on holiday. Speaking in Forbes magazine, Tom Essaye, market analyst and author of The 7:00’s Report said:...
read more →
« Previous Page — Next Page »
Recent Comments