Reasons for and against AVE. AVE, advertising value equivalent, has been used as a PR measuring tool for as long as the oldest people in PR have been doing PR. Think faxing and physically posting out press releases. Basically how it works is you work out how much your... read more →
Apr
10
Mar
31
Parliament has disbanded, the politicians are heading back to their constituencies to fight for their ministerial seats and round one of the media boxing match would appear to have gone to Jeremy Paxman. For anyone that witnessed his grilling of David Cameron and Ed Miliband it made compulsive viewing, but... read more →
Mar
27
During my great morning battle (the Victoria Line rush-hour commute) I noticed an advert that caught my attention. It showed an image of King Richard III, whose remains were recently found under a Leicester car park, with a message to prospective university students saying something like: “Big discoveries are being... read more →
Mar
18
It all started with a comment made by designing duo Dolce & Gabbana in an Italian interview last weekend about children born via IVF. In response, one of the biggest starts in the world, Sir Elton John, turned to Instagram to vent his anger at the designers about their comments.... read more →
Mar
13
I am coming to the conclusion that B2B PR needs a PR campaign to promote it. It seems to need a campaign to increase understanding, awareness and a reputation for was it is …. a really engaging business area which offers, day to day, interesting and pleasantly challenging activities for... read more →
Mar
06
How to work with Mummy Bloggers! I’ve come up with an idea for a book, its called Babyville's guide to being a good Baby PR. The reason being is that so many agencies and public relations professionals fall at the very first hurdle of targeting public relations to family... read more →
Feb
26
With thousands of press releases crossing the wires each day, to state that it’s difficult to stand out is an understatement! How can PRs be in with a chance of ensuring that their content cuts through and makes it to the top of the pecking order of press releases? There... read more →
Feb
16
Content is king – at least it is in PR. Whether it’s writing press information, feature articles, blogs and social media posts, website copy, digital call to actions, research analysis, white papers or just plain old press releases and captions – it all has be to be conceived, constructed and... read more →
Feb
13
The power of Twitter never ceases to surprise. For those who forget to think before they tweet the consequences can be truly dramatic. Recently a tweet of three little words; “Image from #Rochester” accompanying a picture of St Georges flags and a white van in front of a low-cost house... read more →
Feb
06
The week before Valentine's Day is always a hotbed of activity in the media with stories of love and romance dominating headlines coupled with countless pages being dedicated to the big day itself. How to celebrate, what to buy, what's in and what's not...from romantic getaways to alternative ideas for... read more →
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