In the age of social media we can all be guilty of occasionally over sharing and flaunting our opinions through digital means. After all, it’s a forum designed to express ourselves. But just how far is too far when it comes to tweeting without thinking? It doesn’t take long for... read more →
Jul
24
Jul
17
Believe it or not it’s almost time when every parent in the Country, who perhaps hasn’t been as organised as they should be, gets a tight knot in their stomach. Yes, I’m talking about none other than the dreaded (for some!) six week holiday. By now the panic has most... read more →
Jul
10
So, you have arranged a photo shoot to help boost your campaign, the photographer has turned up on time, as has your appropriately dressed client. The lighting is just right and you’re ready to go. But before you send the prints off to your carefully chosen list of publications, have... read more →
Jul
02
As the Monty Python reunion get under way at the O2 Arena this week it’s worth remembering that their creativity and intellectual risk taking has produced some of the most talked about, remembered word for word and applauded work on stage and screen for decades. Their global brand, idiosyncratic humour... read more →
Jul
01
Some say that when Bob Dylan sang “The Times They Are a-Changin” back in ’64 his song and the same-named album were the perfect encapsulation of the underlying tension and uncertainty (not without a splash of hope) sweeping through western politics and society at the time. Fast-forward 50 years and... read more →
Jun
23
Despite chronically low expectations for England and being kicked out in the first round, brands have been relentlessly cashing in on the World Cup fever. Brands of all shapes and sizes have, understandably, jumped on the football bandwagon to get whatever exposure they can for the most hyped sporting event... read more →
Jun
13
Historic anniversaries, such as the centenary of World War One this year, often inspire a PR and marketing frenzy. The 100th anniversary of the Titanic sinking, for example, led to various activities from memorial cruises to collectable memorabilia. The key is to make sure everything carried out is relevant, and... read more →
Jun
06
Bad customer service, surly staff, lack of information.... annoying aren't they? While public relations is, to many people today, synonymous with media relations, the term itself reflects what it actually is; managing the image and reputation of an organisation or brand in any interface with the public. There are many day... read more →
May
30
In January this year Forbes released the top 10 list of most stressful jobs of 2014 and low and behold, after being physically compromised in the form of military service and firefighting there was PR and Event Management, http://www.forbes.com/pictures/mkl45edihj/6-public-relations-executive/ and this week national UK press agreed – PR is the... read more →
May
23
LinkedIn groups are one of the most powerful elements of LinkedIn for businesses. They offer the perfect way to establish a relationship with your target audience, share content and build authority within a particular sector. When LinkedIn launched in 2003 it began life as a basic careers website with 4500... read more →
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