Despite chronically low expectations for England and being kicked out in the first round, brands have been relentlessly cashing in on the World Cup fever. Brands of all shapes and sizes have, understandably, jumped on the football bandwagon to get whatever exposure they can for the most hyped sporting event... read more →
Jun
23
Jun
13
Historic anniversaries, such as the centenary of World War One this year, often inspire a PR and marketing frenzy. The 100th anniversary of the Titanic sinking, for example, led to various activities from memorial cruises to collectable memorabilia. The key is to make sure everything carried out is relevant, and... read more →
Jun
06
Bad customer service, surly staff, lack of information.... annoying aren't they? While public relations is, to many people today, synonymous with media relations, the term itself reflects what it actually is; managing the image and reputation of an organisation or brand in any interface with the public. There are many day... read more →
May
30
In January this year Forbes released the top 10 list of most stressful jobs of 2014 and low and behold, after being physically compromised in the form of military service and firefighting there was PR and Event Management, http://www.forbes.com/pictures/mkl45edihj/6-public-relations-executive/ and this week national UK press agreed – PR is the... read more →
May
23
LinkedIn groups are one of the most powerful elements of LinkedIn for businesses. They offer the perfect way to establish a relationship with your target audience, share content and build authority within a particular sector. When LinkedIn launched in 2003 it began life as a basic careers website with 4500... read more →
May
13
In the worlds of broadcast and print media, audience figures matter. Their impact on advertising revenues, share price and, from a PR point of view, campaign evaluation should not be underestimated. However, the validity of these figures has long been debated and recent stats released by Broadcasters Audience Research Board... read more →
May
08
As someone who has worked in PR for several years, reads the newspapers daily and watches the news regularly, I thought I’d seen it all but nothing surprises me more than my own two children. It’s with a sad heart that I have to bring to the attention of readers... read more →
May
02
Every morning this week the nation has awoken to a revolution in the television industry. Good Morning Britain was launched on Monday and 800,000 tuned in to see the first show. Unwittingly it has provided us with the perfect tutorial of a product launch, the massively publicised revamp is a... read more →
Apr
28
A recent study by PR Week suggests that the public relations industry has a public relations problem. When 1000 members of the public were surveyed, 66% said they thought the public relations industry has a bad reputation and cites mistrust as the leading cause. http://www.prweek.com/article/1290909/prs-pr-problem-industry-improve-its-image-public Perhaps this is not surprising... read more →
Apr
23
What do we want the PR to achieve? What do we want the target audiences to think about the brand or the organisation? What messages do we want to convey? Typically, once these questions are answered and the budget defined, a PR programme will be devised with ideas to achieve... read more →
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