There has been much debate in the office about the current series of I’m a Celebrity and whether its good or bad publicity for the contestants that put themselves forward. In the past many of the celebrities that entered the jungle were looking to rejuvenate their flagging careers having been... read more →
Dec
06
Nov
28
What a shame? Marketing and PR at the Mail Have you ever been captivated by the Mail Online website? In particular, have you been drawn to the column down the right hand side, captioned pictures of Z list celebrities doing nothing of importance or value often while wearing as little... read more →
Nov
25
Last week the Oxford Dictionary named ‘selfie’ as the Word of The Year for 2013. It is estimated that the use of the word has increased by 17,000 % from last year having had the biggest impact on the English language. The official Oxford Dictionary definition for ‘selfie’ is: "A... read more →
Nov
19
This week at Clareville we have been celebrating another successful Giftcard & Voucher Week. Giftcard & Voucher Week was created by the team at Clareville to celebrate the power of giftcards and vouchers. They are a fantastic solution for that all too common problem, “I have no idea what to... read more →
Nov
08
Having experienced a nightmare train journey this week (4 hours there, 6 hours back due to signalling problems, passenger alarm cords being pulled etc), I find myself very much thinking about the benefits of video conferencing. Not only are travel costs vastly reduced, but hours of what could be productive... read more →
Nov
01
A quick glance though the media will show that many UK retailers are now in full Christmas mode and drip feeding details of those all important festive ads to a hungry public, ahead of their official launch. We now know that M&S are flavouring their promotional campaign with their usual... read more →
Oct
25
Here at Clareville, like many PR agencies we receive all the national newspapers every day, this is so we can completely understand where the best place for our clients' stories to go, can get to know the journalists and their style and the type of features they like to write.... read more →
Oct
11
Twitter is probably the fastest moving communications platform ever created, not just in terms of instant messaging, but also in the way that it evolves. One of the more recent developments is that of Rotation Curation, #rocur. The current focus of Rotation Curation is very much socially driven, but could... read more →
Oct
07
Today as I graciously made my way off the train, along with the thousands of other commuters that were half asleep, I noticed a group of people gathered around a women handing out what appeared to be little booklets. As I drew nearer, I found that the group of people... read more →
Sep
26
What one mummy blogger admitted to. No longer seen as a pass time for yummy mummies who want to spread the word of what’s hot and what’s not in the world of babies, the mummy blogger now turning mummy blogging into a lucrative business opportunity. Whilst many are great at what they... read more →
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