Hosting your first product launch or press event can be a daunting experience. There are many factors to consider such as budget, planning time, client expectations, brand values and goals. Whilst there is no 'one size fits all' solution to hosting a consumer launch as every product, brand and press... read more →
Sep
20
Sep
13
Let’s twerk! The list of child celebrities who have grown up in the media spotlight and seemingly gone off the rails continues to grow. Miley Cyrus is the latest case in point, immediately preceded by Justin Bieber. Prior to that there was Lindsay Lohan, Britney Spears, Macaulay Culkin, Drew... read more →
Sep
04
Within the many debates about – “What is #PR? “What does it include?” #Media relations, public affairs, #reputation management, #public speaking and #thought leadership will usually be there along with many others. However, rarely will #customer service standards be mentioned. I believe that in most organisations it should be. Customer... read more →
Aug
28
Twitter, Access and Politics Now, I'm not saying that it was all down to me (me me me - such a PR). But, on the 22nd of Aug, I personally replied to David Cameron's Twitter post about his bad back (poor Dave) asking him what he was doing about... read more →
Aug
27
It's official. 9/10 people like surveys. Well, this stat may not be true but does it matter? Surveys have been used to communicate ideas, introduce campaigns and launch products for many years now and this trend show no sign of stopping. A flick through a handful of today's newspapers reveals... read more →
Aug
16
Yesterday was the day thousands of students around the country had been waiting for: A Level #results day. Students opened their results with bated breath and conversations around qualifications and careers were rife, with students having to make decisions that could affect them for the rest of their lives. However,... read more →
Aug
09
#Socialmedia has had some very bad #PR recently – it seems the likes of Twitter can do no right, what with trolls threatening to rape politicians and bomb their homes; not to mention Ask.fm and the terrible suicide of Hannah Smith. So why are brands continuing to focus more and... read more →
Jul
26
It goes without saying that the world’s media would park itself outside the Lindo wing at St Mary’s Hospital getting the most coveted spots for that all elusive first picture that would be streamed around the globe within seconds of being captured. Whilst we all waited for news with baited... read more →
Jul
19
It’s been quite a week for big name brands having their adverts banned, with Coke, Renault and Heineken all suffering the same fate. In Coke’s case the ad was deemed to be misleading to consumers, while Renault’s was banned for objectifying women, and Heineken was given the red card for... read more →
Jul
11
The man hears what he want to hear and disregards the rest... This lyric from Simon & Garfunkel's great song The Boxer reflects the challenge that we all face today. The listening of the current generation, most of who were born since the advent of wall to wall TV, music... read more →
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