Whether you love it or loathe it, everyone will know exactly what event is on 14th February. And who do you think gets more excited about Saint Valentine? No, not couples. PRs that’s who. The days leading up to Thursday and the holy day itself saw hundreds of themed stories... read more →
Feb
18
Feb
08
Based on assumption, many people if given the option would likely choose to have their lasagne made with the standard “beef” ingredient rather than “horse”. But, of course, it’s always nice to have choice where food is concerned and some people may be partial to a bit of horse for... read more →
Jan
31
Are we in danger of over scheduling our children? In this week’s Telegraph (Ballet school drop-out: Why I’ve cancelled my children’s lessons) mother of two and secondary school teacher Libby Winton writes about going against the current trend and choosing not to enrol her young offspring into as many after... read more →
Jan
18
So Lance Armstrong is the latest high profile person to confess all to Oprah, but will he ever be able to repair the damage to his reputation and his brand, or will he always be viewed as simply the latest in a long line of celebrities who, ultimately, are only... read more →
Jan
09
New words - the fine line between love and hate Omnishambles - "a situation that has been comprehensively mismanaged, characterised by a string of blunders and miscalculations" was judged by the Oxford English Dictionary to be the word of 2012. Created by writers of the outstanding political BBC TV series... read more →
Dec
07
Most of us enjoy a good practical joke - particularly when we’re not at the end of it. But, where do we draw a line and determine what’s funny and what’s below the belt? After all, one person’s idea of humour is very different to the next. However, whatever it... read more →
Nov
21
Next week one of @Clareville’s consumer clients @BABYBJORNUK will be hosting a #PR event where BabyBjorn will launch its new Bouncer Balance Soft #babybjorn12. Journalists are invited to tweet at the event and describe to followers the experience of this elegant event and welcome the latest addition to the company’s... read more →
Nov
16
As 2012 draws to a close we are busy preparing PR plans for next year for our clients. Planning is one of the key elements of PR to ensure that everyone is agreed on both business and communication objectives, and how they will be achieved. The activity ahead of a... read more →
Nov
07
Look out for Giftcard & Voucher Week – starting on Saturday Christmas shopping makes the last few weeks of each calendar year the most important period for many gift products. As many consumers start to think about Christmas shopping lists and Gift Guides start to appear in the media, now... read more →
Oct
29
Engagement – a buzzword for many industry professionals and one that’s key for journalists. At a recent media networking event, a journalist from The Times explained the strategy behind its digital content and how the dynamics have changed, bringing a new meaning to reader engagement. Before the rise of the... read more →
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