So Lance Armstrong is the latest high profile person to confess all to Oprah, but will he ever be able to repair the damage to his reputation and his brand, or will he always be viewed as simply the latest in a long line of celebrities who, ultimately, are only... read more →
Jan
18
Jan
09
New words - the fine line between love and hate Omnishambles - "a situation that has been comprehensively mismanaged, characterised by a string of blunders and miscalculations" was judged by the Oxford English Dictionary to be the word of 2012. Created by writers of the outstanding political BBC TV series... read more →
Dec
07
Most of us enjoy a good practical joke - particularly when we’re not at the end of it. But, where do we draw a line and determine what’s funny and what’s below the belt? After all, one person’s idea of humour is very different to the next. However, whatever it... read more →
Nov
21
Next week one of @Clareville’s consumer clients @BABYBJORNUK will be hosting a #PR event where BabyBjorn will launch its new Bouncer Balance Soft #babybjorn12. Journalists are invited to tweet at the event and describe to followers the experience of this elegant event and welcome the latest addition to the company’s... read more →
Nov
16
As 2012 draws to a close we are busy preparing PR plans for next year for our clients. Planning is one of the key elements of PR to ensure that everyone is agreed on both business and communication objectives, and how they will be achieved. The activity ahead of a... read more →
Nov
07
Look out for Giftcard & Voucher Week – starting on Saturday Christmas shopping makes the last few weeks of each calendar year the most important period for many gift products. As many consumers start to think about Christmas shopping lists and Gift Guides start to appear in the media, now... read more →
Oct
29
Engagement – a buzzword for many industry professionals and one that’s key for journalists. At a recent media networking event, a journalist from The Times explained the strategy behind its digital content and how the dynamics have changed, bringing a new meaning to reader engagement. Before the rise of the... read more →
Oct
19
Has anyone noticed the intriguing posters across London Underground stations? I hadn’t noticed it either for a good few weeks (apparently it’s been plastered across the capital since the beginning of October), and when I asked friends about it they had no clue what I was talking about. However, once... read more →
Oct
08
Marc Jacobs: Take a Bow! As the 'big four' fashion weeks of New York, London, Paris and Milan have now come to an end, it is clear to see that the images of the Louis Vuitton Spring/Summer 2013 Paris closing show were the most popular in the press last... read more →
Sep
28
Why do some major media stories come and go in moments while others just won’t go away? The row over what Government Chief Whip Andrew Mitchell said or didn’t say to the police at the gates of Downing Street continues to rumble on, generating plenty of negative column inches that... read more →
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