Coffee is not my cup of tea. So the recent Starbucks ploy to get us coffee-obsessed workers scrambling for the nearest store was a free latte (as if we needed an excuse) with our name on it – literally. The initial feeling was positive, I mean, anything free is good. ... read more →
Mar
28
Mar
16
Cookerly PR recently blogged about social media etiquette (http://tinyurl.com/7hmfn8m), specifically addressing the issue of whether a retweet should be thanked in a tweet? Or is it frustrating for others to clog a cluttered stream of comments with a thank you? In PR land, it’s an intrinsic part of our job... read more →
Mar
09
Week three is the big test for the recently launched Sun on Sunday. The Guardian lends its thoughts to the issue: ”This would be the week for a hot scoop. Without it, industry guessers reckon that sales of The Sun will be below 2.5m, possibly below 2.4m.” Contrast this with... read more →
Mar
02
The latest social media phenomena to entice the public, create ongoing debates and discussions on sites including Twitter and Facebook is Pinterest. However, unlike its predecessors not everyone can join at the click of a button but rather have to put in a formal request to see if they are... read more →
Feb
23
Face-to-face communication is even more valuable in the impersonal world of cyber-chat Two student flat sharers in directly adjoining rooms had a lengthy heated argument – on Facebook. They could probably have heard each other through the wall as they bashed out their anger on their keyboards. It’s as absurd... read more →
Feb
14
With ever increasing frequency, we are asked by journalists if we can provide case studies of the work that our clients do. This is not always the easiest of requests to fulfil for many reasons, from clients not wanting to spill the beans about how they operate, for fear of... read more →
Feb
09
With Valentine’s Day approaching, it leads me to consider relationships; in particular, the connection between PRs and journalists. The overlap between the role of a PR and that of a journalist is increasingly blurred. In fact, the term ‘”churnalism” has been coined to describe the frequent regurgitation of PR-created content... read more →
Feb
03
Creative Solutions - 5 Ways Brands Can get in on the 2012 Action After a recent quote from Jamie Wynn- Morgan MD M&C Saatchi Sports and entertainment which said: "It is too good an opportunity to miss out on for those that are not sponsors." PR Week shared their top... read more →
Jan
26
Account Assistant, Clareville, London SW6 Clareville is looking for a consumer Account Assistant. We are a lively, pro-active agency with clients in the baby & nursery, lifestyle and health sectors. We believe that being an Account Assistant is about being hands on across a whole range of PR skills including... read more →
Jan
26
You can’t argue with the stats. A recent survey by media monitoring service Cision[1]revealed a whopping 97% of UK journalists are using social media regularly for their work. Overall, the survey found that journalists use a variety of social media tools, but microblogging platforms such as Twitter are most popular.... read more →
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