With ever increasing frequency, we are asked by journalists if we can provide case studies of the work that our clients do. This is not always the easiest of requests to fulfil for many reasons, from clients not wanting to spill the beans about how they operate, for fear of... read more →
Feb
14
Feb
09
With Valentine’s Day approaching, it leads me to consider relationships; in particular, the connection between PRs and journalists. The overlap between the role of a PR and that of a journalist is increasingly blurred. In fact, the term ‘”churnalism” has been coined to describe the frequent regurgitation of PR-created content... read more →
Feb
03
Creative Solutions - 5 Ways Brands Can get in on the 2012 Action After a recent quote from Jamie Wynn- Morgan MD M&C Saatchi Sports and entertainment which said: "It is too good an opportunity to miss out on for those that are not sponsors." PR Week shared their top... read more →
Jan
26
Account Assistant, Clareville, London SW6 Clareville is looking for a consumer Account Assistant. We are a lively, pro-active agency with clients in the baby & nursery, lifestyle and health sectors. We believe that being an Account Assistant is about being hands on across a whole range of PR skills including... read more →
Jan
26
You can’t argue with the stats. A recent survey by media monitoring service Cision[1]revealed a whopping 97% of UK journalists are using social media regularly for their work. Overall, the survey found that journalists use a variety of social media tools, but microblogging platforms such as Twitter are most popular.... read more →
Jan
20
By John Starr, Joint Managing Director, Clareville When I receive an invitation to book onto a social media course – and I receive about 20 a week – I review the topics on the schedule. Far too much of the training is covering the mechanics of social media rather than... read more →
Jan
11
The success of social media is content based, which means that good writing skills are more important than ever before. Creative writing, editing and tone of voice play a crucial part in the portfolio of talents that public relations practitioners need to use on a daily basis. In our nano-second... read more →
Jan
05
It can be a hard knock Life for Interns…. As I head into my third month of interning I am becoming increasingly aware of the debate about the ethics of unpaid internships. To me, this issue seems to be a rolling stone gathering a great deal of moss, with even... read more →
Dec
22
Who would have predicted in January that the News of the World would have closed down within months? Could anyone imagine politicians scurrying to distance themselves from Rupert and James Murdoch after years of currying favour? The phone-hacking saga started as a small hole and has gradually become a vast... read more →
Dec
16
Hello - I'm sure not many of you are reading this because today is black-out boozy Friday. Yes, it is officially the most popular UK office Christmas party day....unsuitable people will kiss unsuitable people under plastic mistletoe, directors will tell stories about how it was all much more raucous in their day and more... read more →
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