By John Starr, Joint Managing Director, Clareville When I receive an invitation to book onto a social media course – and I receive about 20 a week – I review the topics on the schedule. Far too much of the training is covering the mechanics of social media rather than... read more →
Jan
20
Jan
11
The success of social media is content based, which means that good writing skills are more important than ever before. Creative writing, editing and tone of voice play a crucial part in the portfolio of talents that public relations practitioners need to use on a daily basis. In our nano-second... read more →
Jan
05
It can be a hard knock Life for Interns…. As I head into my third month of interning I am becoming increasingly aware of the debate about the ethics of unpaid internships. To me, this issue seems to be a rolling stone gathering a great deal of moss, with even... read more →
Dec
22
Who would have predicted in January that the News of the World would have closed down within months? Could anyone imagine politicians scurrying to distance themselves from Rupert and James Murdoch after years of currying favour? The phone-hacking saga started as a small hole and has gradually become a vast... read more →
Dec
16
Hello - I'm sure not many of you are reading this because today is black-out boozy Friday. Yes, it is officially the most popular UK office Christmas party day....unsuitable people will kiss unsuitable people under plastic mistletoe, directors will tell stories about how it was all much more raucous in their day and more... read more →
Dec
09
When working in PR you’re faced daily with making important decisions promptly and efficiently. PR requires quick and accurate thinking skills. On a daily basis, in a working environment, I succeed at this. Yet when it comes to everyday life, decisions become a trauma. When confronted with insignificant decisions, I... read more →
Dec
08
Work experience… seems a bit daunting to step out of the class room and into the wonderful world of work, even if it is for a brief amount of time, it’s another process of life. You’re taken out of your daily routine and put into a completely new one, but... read more →
Dec
02
QR codes seem like a good idea - a way to allow readers the chance to find out more about something than an advert or packaging space permits. It seems good for the reader and the brand.That 's why they have been cropping up everywhere for nearly a year or... read more →
Nov
24
Having recently generated some coverage in the national media for a Clareville client I started thinking back to when I generated my first ever piece of coverage in a national paper. This was way back when I was still slim, had shiny glossy hair and wore high heeled boots! I... read more →
Nov
18
I read recently that reporters were told off by employers at Associated Press for tweeting breaking news before it was published on their website (http://tinyurl.com/7t5mdb9). This to me seemed absurd – Twitter surely is the first port of call? And then it occurred to me – Twitter has taken... read more →
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