Right, I’ve just had my third invitation of the morning to book on a social media course, a Twitter course and a Facebook seminar. That must make an average of about 20 invites a week. Having looked at most of the topics and some of the outline content it seems... read more →
Nov
17
Aug
11
With blogs, Twitter and Facebook, everyone can be a critic. While that’s good for free speech, it’s a double-edged sword for business owners. Compliments and complaints can now broadcast around the world and bad reviews can linger online for months or even years. That’s why it’s critical to keep tabs... read more →
Aug
02
Janet Parkinson, head of operations at BrandsEye, examines the importance of controlling your online reputation and explains the steps required to manage it Your reputation is much more than a customer opinion. Your online audience now has the capability to react immediately to anything said around your brand in real... read more →
Jun
23
With messaging getting shorter and shorter we will soon be back to Ugh! I wasn’t there at the time but I guess that the first spoken sound of the Homosapiens was something like Ugh. Sounds would have developed over time and became recognisable words which then were strung together to... read more →
Jun
09
It has been recognised that organisations that take an opinion leader role in their industry grow faster and more profitably than the competition. "Opinion leader" companies tend to be included in new business shortlists and client project pitches. "Opinion leader" companies and their top staff are widely consulted across their... read more →
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