So amongst the back to school news this week, was the very exciting news that there was a new royal bun in the oven ….again! Prince Charles has said he wants it to be a girl and despite the severe morning sickness, everyone is thrilled! In the world of baby PR, where the Prince George effect saw baby brands media coverage quadruple in a matter of months, this is a very exciting time. Already brands are much quicker off the mark with the new announcement, knowing what is at stake. Twitter was full of witty adverts in a matter of minutes, with the first being from Nissan with a image of golden crowns marking each royal in their X trail “It could be triplets and there would still be enough room for the Queen”…lol….
There was then a royal baby advert siege from everyone from Pot Noodle, to WKD (talk about brand alliance, not!) all now aware of the communication value of the royal baby pound. As an agency who was at the forefront of the royal baby product placement media last time with our HRH campaign for one of our baby clients in 2012. It is clear to see that already, 3 days post news, the bar is raised, it’s not only baby brands’ who are trying to cash in but everyone who now remembers those painful moments of the reporters outside the hospital with no content on primetime TV (worth millions in terms of exposure) or journalist requests for “royal themed baby products”…..the question is which brand or agency will produce the most interesting campaign? The race is on!