Learning when and how to admit a mistake and how to apologise is a key element of good crisis management and PR practice today. For many years crisis management and... read more →
The reputation of PR among the media must be maintained for it to be regarded as trustworthy. If the quality and relevance of what PR teams supply to the press... read more →
A look at the news draws a common conclusion; reputation matters more than ever – and PR is vital to create and maintain a good reputation. Yes, reputation - and... read more →
‘There’s no such thing as bad publicity’ PT Barnum is rumoured to have said. It’s certainly not true when editorial coverage ruins a reputation, a company or a career. A... read more →
As PR professionals we are often asked how public PR and Marketing differ from one another. Both PR and Marketing contribute a great deal to brand success, but often the... read more →
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