Pancake started as a regional news story but before you could say quack, it had found its way onto BBC Breakfast in the run up to the Bank holiday weekend and onto facebookhttps://www.facebook.com/bbcnews/posts/10152815372002217

It’s a simple story of animal rescue meets office environment,  but it has definite ‘aaah’ factor and – most importantly – great video footage.  And, not be left out in the tweet stakes, there is also the @PancakeDuck twitter.

The footage of Pancake is what sold it as a news story – and reinforces the importance of good video content as a mechanic to gaining editorial coverage and content in broadcast and online media platforms.

Creating video content is no different from creating written content such as press releases or media emails – the same rules apply.  Top tips for video content …

·         Keep it fresh and new, something that your audience can’t get anywhere else

·         Keep it short – if you have a lot of content then make several short videos

·         Cross promote your other social media platforms or online activity

·         Provide a clear call to action if appropriate

·         Make it easy for your audience to share your video across multiple social networks with embedded sharing widgets