Pancake started as a regional news story but before you could say quack, it had found its way onto BBC Breakfast in the run up to the Bank holiday weekend and onto facebookhttps://www.facebook.com/bbcnews/posts/10152815372002217
It’s a simple story of animal rescue meets office environment, but it has definite ‘aaah’ factor and – most importantly – great video footage. And, not be left out in the tweet stakes, there is also the @PancakeDuck twitter.
The footage of Pancake is what sold it as a news story – and reinforces the importance of good video content as a mechanic to gaining editorial coverage and content in broadcast and online media platforms.
Creating video content is no different from creating written content such as press releases or media emails – the same rules apply. Top tips for video content …
· Keep it fresh and new, something that your audience can’t get anywhere else
· Keep it short – if you have a lot of content then make several short videos
· Cross promote your other social media platforms or online activity
· Provide a clear call to action if appropriate
· Make it easy for your audience to share your video across multiple social networks with embedded sharing widgets