Colour is important from a consumer sentiment perspective, not just in fashion but in the home and for the baby product industry as well. It’s a powerful purchase influencer and provides us with great Baby PR stories and media opportunities. Recent fashion trends forecasts have highlighted the importance of some key colour stories that will play important roles as we embrace our new post lockdown lifestyles … so we thought we would share them with you.
One of the most emotional colour stories for Spring/Summer ’21 is Soft Energy. Vulnerable, buttery, lucid, comfy, healing, recharging and kind … soft pastels mixed with neutrals creating a comfort zone. Whilst the palette is comprised of traditional spring pastels – yellow, lavender, pink and baby blue – there’s a vibrancy to the shades. Warm-tinted neutrals like blush pink and mushroom are also included.
Objects that remind consumers of something that is pleasing and soothing will gain greater importance in a post COVID-19 world. Already, consumers are yearning for memories of yesterday. Tinted Core taps into that desire for comfort and nostalgia. A contemporary collection of neutrals – sand, yellowish beige and grey-tinted blues and greens make up a calming colour story that has a subtle vibrancy with vintage undertones.
After the coronavirus pandemic, we’re going to look for a feeling of the outdoors more than before. Spring/Summer ’21 will be the moment to reconnect with the earth, reflected in the Natural Dyes colour story. Shades of plum, kelp green and ocean blue are juxtaposed with spicier colours like mustard and turmeric.