Trade fairs such as The Business Travel Show and International Confex are the focal point for marketing and PR campaigns for many organisations, the culmination of a promotional campaign to increase awareness and drive commercial objectives including maximising appointments and stand visitors.
They plan new product launches and services around them, then schedule communications of all type to customers and any media at the event before following–up with contacts post show.
Then what? Too often marketers and PR teams do not then maintain momentum after the event has ended. A post show PR plan for a regular steady follow of communications and editorial coverage over the subsequent months is essential to ensure that the awareness and momentum achieved pre and post show is not allowed to drop or wasted and the ROI from exhibiting is maximised.
With exhibition season now upon us, now is the time to put in place a post-show PR plan.
With more than 25 years of experience both supporting brands exhibiting at events and running exhibition PR campaigns and press office, the Clareville team has a huge bank of knowledge and expertise that can enable any brand to make the most of PR before, at and after exhibitions.
For more information about maximising PR opportunities at conferences and exhibitions in advance of the show and onsite, please see http://clareville.co.uk/making-pr-opportunities-conferences-exhibitions/