The power of forward-thinking, positive messaging really resonates at this moment in time. Brands need to lift their heads up from the current coronavirus crisis and plan for the future.
Likewise, there’s a real appetite among consumers for looking ahead to what life will be like in a few months and planning a return to (a new) normality. Expect a post-lockdown release, pent-up consumption, excitement and cautious optimism.
Brands should use this time to connect with their customers and tell them about their plans – what’s in store over the Christmas period? How about early 2021? As we explored in a recent blog, revival campaigns should be positive, optimistic and inspiring. We know that the business landscape will not be the same. Be agile and ready to evolve your offering as the situation changes and as your consumers’ need evolve.
Make sure your voice is heard
There’s no doubt that a multitude of brands will be reaching out to their audiences once the market shows signs of readiness – you won’t be the only one.
Want to ensure your voice is heard in what’s likely to be a crowed and competitive environment? Here’s where PR comes in.
Your brand needs to be discoverable. Your customers need to be reminded of who you are and what you do. Now is not the time to cut marketing budgets. In fact as Marketing Week recently stated: It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
Free PR advice!
In response to the current challenges and change many businesses are facing, we’re offering 1 hour of our time and expertise – for free – to provide targeted PR advice and support.
We’re a highly experienced PR consultancy with extensive expertise in all aspects of consumer and B2B communications.
Fancy taking us up on the offer? You’ll find out more here.