Last week the Oxford Dictionary named ‘selfie’ as the Word of The Year for 2013. It is estimated that the use of the word has increased by 17,000 % from last year having had the biggest impact on the English language. The official Oxford Dictionary definition for ‘selfie’ is: "A... read more →
Nov
25
Nov
19
This week at Clareville we have been celebrating another successful Giftcard & Voucher Week. Giftcard & Voucher Week was created by the team at Clareville to celebrate the power of giftcards and vouchers. They are a fantastic solution for that all too common problem, “I have no idea what to... read more →
Nov
08
Having experienced a nightmare train journey this week (4 hours there, 6 hours back due to signalling problems, passenger alarm cords being pulled etc), I find myself very much thinking about the benefits of video conferencing. Not only are travel costs vastly reduced, but hours of what could be productive... read more →
Nov
01
A quick glance though the media will show that many UK retailers are now in full Christmas mode and drip feeding details of those all important festive ads to a hungry public, ahead of their official launch. We now know that M&S are flavouring their promotional campaign with their usual... read more →
Oct
25
Here at Clareville, like many PR agencies we receive all the national newspapers every day, this is so we can completely understand where the best place for our clients' stories to go, can get to know the journalists and their style and the type of features they like to write.... read more →
Oct
11
Twitter is probably the fastest moving communications platform ever created, not just in terms of instant messaging, but also in the way that it evolves. One of the more recent developments is that of Rotation Curation, #rocur. The current focus of Rotation Curation is very much socially driven, but could... read more →
Oct
07
Today as I graciously made my way off the train, along with the thousands of other commuters that were half asleep, I noticed a group of people gathered around a women handing out what appeared to be little booklets. As I drew nearer, I found that the group of people... read more →
Sep
26
What one mummy blogger admitted to. No longer seen as a pass time for yummy mummies who want to spread the word of what’s hot and what’s not in the world of babies, the mummy blogger now turning mummy blogging into a lucrative business opportunity. Whilst many are great at what they... read more →
Sep
20
Hosting your first product launch or press event can be a daunting experience. There are many factors to consider such as budget, planning time, client expectations, brand values and goals. Whilst there is no 'one size fits all' solution to hosting a consumer launch as every product, brand and press... read more →
Sep
13
Let’s twerk! The list of child celebrities who have grown up in the media spotlight and seemingly gone off the rails continues to grow. Miley Cyrus is the latest case in point, immediately preceded by Justin Bieber. Prior to that there was Lindsay Lohan, Britney Spears, Macaulay Culkin, Drew... read more →
Recent Comments