There has been a lot of controversy recently about secret surveillance programme Prism and how the US Government is monitoring our online activity. In reality however, the majority of us court online attention and regularly post updates about our personal lives for all to see. Prism is an American programme... read more →
Jun
14
May
31
Bounty – new mothers can say no As a B2B and Consumer PR Agency it’s our job to read the print and online media religiously. Not only for seeing what is happening and current but also for identifying new opportunities for clients in the specialist areas we cover including... read more →
May
24
As a recent graduate I had no real idea of what to expect from B2B PR and working in an agency. Having previously worked in Hotel PR on a relatively small scale in Devon, I knew agency life was going to be very different, as well as, of course, living... read more →
May
17
Clothing brands involved in the garment industry in Bangladesh have reacted in different ways to the recent building collapse that killed many hundreds of people. Some denied they authorised work at the factories in question, even when there was potential evidence to the contrary. Others swiftly acknowledged their links and... read more →
May
10
A royal wave in baby PR Royal subjects, please be patient, the royal baby is nearly here. Consumer PRs who look after baby brands, country-wide, are holding their breath. The idea that we could maybe, possibly, desperately hopefully, get products into regal hands is the most exciting concept... read more →
Apr
26
In today’s increasingly competitive retail environment, businesses have to work hard to attract consumers. However it’s not only about attracting customers, it’s about keeping them. As customers are becoming increasingly money motivated and focused on searching for the best deal, loyalty goes out the window in favour of bagging a... read more →
Apr
22
I’m not sure whether it’s because I’m involved this year, or that the Virgin London Marathon is just exceptionally well-organised, but the lead up to this big event has been excellent. From the e-mail newsletters, to magazines in the post, Twitter and various social media, to talks, to the Expo... read more →
Apr
15
One of our clients, Evan Lewis, Founder of Everything Environmental, the UK's leading trade-only supplier of eco-friendly and recycled promotional gifts, recently took part in one of the world's most difficult challenges - the Arctic Circle Race in Greenland raising money for Myeloma UK. This is Evan's account of the... read more →
Apr
12
Thatcher’s death has dominated every UK media source possible this week, and whether you love or despise what she represented, you'll likely have an opinion. However, particularly interesting are the debates that have sparked as a result of the iron lady’s death. Representative of today’s user content driven society, a... read more →
Apr
05
As Ian Burrell reports for The Independent, free online content from newspapers could soon be a thing of the past. Both The Daily Telegraph and The Sun have announced plans to follow the steps taken by The Times back in 2010, and begin to charge readers for access to articles... read more →
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