In today’s increasingly competitive retail environment, businesses have to work hard to attract consumers. However it’s not only about attracting customers, it’s about keeping them. As customers are becoming increasingly money motivated and focused on searching for the best deal, loyalty goes out the window in favour of bagging a... read more →
Apr
26
Apr
22
I’m not sure whether it’s because I’m involved this year, or that the Virgin London Marathon is just exceptionally well-organised, but the lead up to this big event has been excellent. From the e-mail newsletters, to magazines in the post, Twitter and various social media, to talks, to the Expo... read more →
Apr
15
One of our clients, Evan Lewis, Founder of Everything Environmental, the UK's leading trade-only supplier of eco-friendly and recycled promotional gifts, recently took part in one of the world's most difficult challenges - the Arctic Circle Race in Greenland raising money for Myeloma UK. This is Evan's account of the... read more →
Apr
12
Thatcher’s death has dominated every UK media source possible this week, and whether you love or despise what she represented, you'll likely have an opinion. However, particularly interesting are the debates that have sparked as a result of the iron lady’s death. Representative of today’s user content driven society, a... read more →
Apr
05
As Ian Burrell reports for The Independent, free online content from newspapers could soon be a thing of the past. Both The Daily Telegraph and The Sun have announced plans to follow the steps taken by The Times back in 2010, and begin to charge readers for access to articles... read more →
Mar
28
Powerpoint presentations for five year olds – what next? Coming into the office this week I mentioned to colleagues that my five year old son had been given a school assignment to complete over Easter. He has to create a Powerpoint presentation covering a topic of his interest... read more →
Mar
15
Pope Francis is facing some difficult communication challenges as he begins his new role. The sexual abuse crisis, women priests, homosexuality and the Vatican bank - to name just a few - are all areas that must be addressed. Already the image being presented is that of a man in... read more →
Mar
07
What is the point of obfuscation? Why not just communicate clearly in straightforward words? “The vertically deployed anti-personnel device has an explosive force upon surface impact that is sufficient to exceed the accepted over pressure threshold of physiological damage for exposed personnel.” Did you immediately understand this? You would... read more →
Feb
27
Social media & voice of the people! Can nothing be kept secret from the people anymore? Yesterday morning Dominic Grieve, the attorney general took legal action over online pictures which claim to be that of the James Bulger killers, pictures which have been widely spread since Feb 14. Claiming that "Providing... read more →
Feb
25
So Nike has officially suspended its contract with Oscar. No surprise there really.http://www.digitalspy.co.uk/showbiz/news/a460510/oscar-pistorius-nike-contract-is-suspended.html The same goes for the sponsors of Tiger Woods and Lance Armstrong who all hurried to distance themselves from their chosen famous face in the wake of scandals. And who can blame them? The image and reputation... read more →
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