Most of us enjoy a good practical joke - particularly when we’re not at the end of it. But, where do we draw a line and determine what’s funny and what’s below the belt? After all, one person’s idea of humour is very different to the next. However, whatever it... read more →
Dec
07
Nov
21
Next week one of @Clareville’s consumer clients @BABYBJORNUK will be hosting a #PR event where BabyBjorn will launch its new Bouncer Balance Soft #babybjorn12. Journalists are invited to tweet at the event and describe to followers the experience of this elegant event and welcome the latest addition to the company’s... read more →
Nov
16
As 2012 draws to a close we are busy preparing PR plans for next year for our clients. Planning is one of the key elements of PR to ensure that everyone is agreed on both business and communication objectives, and how they will be achieved. The activity ahead of a... read more →
Nov
07
Look out for Giftcard & Voucher Week – starting on Saturday Christmas shopping makes the last few weeks of each calendar year the most important period for many gift products. As many consumers start to think about Christmas shopping lists and Gift Guides start to appear in the media, now... read more →
Oct
29
Engagement – a buzzword for many industry professionals and one that’s key for journalists. At a recent media networking event, a journalist from The Times explained the strategy behind its digital content and how the dynamics have changed, bringing a new meaning to reader engagement. Before the rise of the... read more →
Oct
19
Has anyone noticed the intriguing posters across London Underground stations? I hadn’t noticed it either for a good few weeks (apparently it’s been plastered across the capital since the beginning of October), and when I asked friends about it they had no clue what I was talking about. However, once... read more →
Oct
08
Marc Jacobs: Take a Bow! As the 'big four' fashion weeks of New York, London, Paris and Milan have now come to an end, it is clear to see that the images of the Louis Vuitton Spring/Summer 2013 Paris closing show were the most popular in the press last... read more →
Sep
28
Why do some major media stories come and go in moments while others just won’t go away? The row over what Government Chief Whip Andrew Mitchell said or didn’t say to the police at the gates of Downing Street continues to rumble on, generating plenty of negative column inches that... read more →
Sep
19
THE OLYMPICS AND PARALYMPICS – OUR INSIDERS’ VIEWS Three of the team at Clareville have had a relatively unusual view of the Olympics and Paralympics – from the inside. We were among the 250,000 who, in autumn 2010, said we would like to help at the events as volunteers.... read more →
Sep
07
Say the words ‘PR’ and press releases and text come to mind, however, images are also a vital part of the public relations toolkit and should not be underestimated. When looking through any newspaper or magazine or on any website it is the pictures that catch your interest and attention... read more →
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