PR – do you think your organisation is really making the most of B2B media opportunities?
“I hadn’t thought of that” is often the reaction when the Clareville team meets the CEO or marketing director of a convention bureau, conference centre or hotel who shows interest in knowing more.
That’s what they say when they see the extensive range of benefits and solutions that a PR and media relations programme could produce.
There’s so much more that can be achieved beyond telling potential customers about new or existing products and services by distributing news releases and pictures.
PR – four questions about media relations
Here are four questions to help assess whether you are making the most of media relations, further benefits that you could gain.
– Would you like to position the organisation as a market-leader, one that is growing the market through investment?
– How about creating an image of the company as one that is a challenging, different approach to business? Or one that is a pioneer in, for instance, sustainability or staff wellness?
– What about building the reputation of the CEO as a thought-leader with a vision for the future of the sector, driving the business forward?
– Are you making the most of media relations opportunities at conferences and events?
These are a just a few of the advantages that a proactive media relations could bring – UKwide, event worldwide – depending on where your target audiences are.
How? A PR company such as Clareville will create ideas, sell them into the right media and draft opinion articles. Or set up interviews with relevant editors, either face-to-face or by telephone. Or place case studies in planned features – not only in print but also online. Or arrange speaking opportunities at conferences and exhibitions.
The impact can clearly be seen by looking through trade media. There are some CEOs or marketing directors who have are often quoted in features, who have opinion columns, who write letters to the editor; those are the organisations who have proactive PR managers or consultants with specialist knowledge of the meetings industry.