Media partnerships are well-established, tried and tested as a valuable PR and marketing technique for business event organisers. For the publication, they offer a great opportunity to market the title... read more →
It’s easy to find opportunities for and easy to issue more news releases and opinions since the advent of online media, social media and email. But does that mean we... read more →
‘A good PR story is infinitely more effective than a front page ad.’ That’s according to Richard Branson and we couldn’t agree more! As PR professionals we work hard to... read more →
As PRs we’re well versed in telling the story of an organisation - its activities, products and people. There’s a variety of tactics we have up our sleeve in order... read more →
‘During the US election campaign, fake election news stories generated more engagement on Facebook than the top election stories from 19 major news outlets combined’ quotes CIPR President Jason MacKenzie... read more →
The ad publicising Aston Martin’s most recent promotion in the States is a thing of beauty in its simplicity – it combines Daniel Craig, an Aston Martin and cuddly puppies... read more →
As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships. The main... read more →
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