Persuading shoppers to purchase your products in the festive season can come with a high price tag. Companies are spending a record £300m-plus on TV advertising this Christmas – but is it worth it? Well, if you Google search Christmas TV ads the proof is the pudding … the spin-off media coverage, social media chit-chat and general buzz shows that the resulting press and PR makes the seasonal investment worthwhile in branding alone.
So which one tops the people’s poll this year? It’s the Sainsbury’s ad featuring a GCI Mog the cat, the character from the popular children’s book series penned by author Judith Kerr. Titled Mog’s Christmas Calamity, the full length 3’30″ TV ad has been adapted from a book written by Kerr, especially for the ad, which contains a sequence of entertaining calamities by Mog that wrecks the family home the night before Christmas.