‘Be prepared’ and ‘keep communicating’ are two fundamental principles of crisis PR and never have they been more important to meetings industry organisations than before and during the Covid-19 pandemic.... read more →
Improving your meetings industry PR will generate greater awareness and understanding of your business whether it is a destination, venue, event tech company or agency. The key to success is... read more →
Meetings PR has changed significantly since the pandemic and lockdown began. This is partly to meet the different needs of clients facing issues as meetings and events have been put... read more →
When we emerge from lockdown life, businesses must be ready with a PR recovery plan to revive their brand, re-engage with target audiences and appeal to their consumption power. We... read more →
As life around us is shifting along with the impact of the virus, organisations have had to adapt their PR strategy around coronavirus. While being sensitive to what feels appropriate... read more →
When observing trends in meetings industry PR, the Clareville team who are the IMEX PR team are ideally placed to gain an inside and overall perspective. After working with the... read more →
IMEX in Frankfurt is quite simply the biggest and best meetings PR media relations opportunity in Europe this year for destinations, venues, hotel groups, event technology providers and service suppliers.... read more →
Media partnerships are well-established, tried and tested as a valuable PR and marketing technique for business event organisers. For the publication, they offer a great opportunity to market the title... read more →
The next time you feel the need to reach out, shift a paradigm, leverage a best practice or join a tiger team, think again. Business jargon can be meaningless and... read more →
Should we employ local PR agencies for each country? Should we appoint a specialist agency or one with broader scope? Should we have one agency for consumer, trade and B2B... read more →
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