Jun
02
It’s one week before the General Election; the temperature in the debate is rising as the polls show the gap between Conservatives and Labour closing and both parties are adopting new PR strategies and tactics. That was the political climate on Thursday 1 June when I, along with my wife,...
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May
22
Case studies; they’re ideal for PR and everyone loves them. For a journalist, they are an illuminating way to add colour to an article with personal opinion and examples of a product in action. For the brand they show how the product or service works with the backing of a...
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May
05
The adage is a that a picture is worth a thousand words and whether you are a brand, business or politician, the photo opp is key in public relations activity. A public face allows your target audience to identify and engage. However, not all of these go according to plan...
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Apr
20
‘During the US election campaign, fake election news stories generated more engagement on Facebook than the top election stories from 19 major news outlets combined’ quotes CIPR President Jason MacKenzie as he welcomed the Culture, Media and Sport Committee's investigation into 'fake news' on behalf of the PR industry. But...
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Apr
13
United Airlines’ reputation has taken a massive hit after video emerged of law-enforcement personnel violently dragging a passenger from his seat on a flight to Louisville, Kentucky, from Chicago on Sunday. The airline’s tone-deaf response certainly hasn't helped. United initially apologized for "the overbook situation," which was how it explained...
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Apr
04
What is news? It’s a crucial question for the PR industry. It’s the plural of new, a reminder that ‘if it isn’t new, it isn’t news’. And: ‘News is something that someone, somewhere doesn’t want published. Everything else is PR.” There is a hard kernel of truth in this nugget,...
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Mar
30
This week witnessed the UK launch of Square, a financial tech company looking to empower small business owners. Headed by Twitter co-founder and current CEO Jack Dorsey, it enables retailers and merchants to accept payments via a tablet or smartphone. Despite cash remaining the most cost-effective way of processing retail...
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Mar
30
We are living in a digital age and with this in mind we are also living in the age of visual culture. In PR, this translates to your client's brand, business and professional image. In PR, we find that images are so important for press coverage. Put it this way,...
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Mar
09
The ad publicising Aston Martin’s most recent promotion in the States is a thing of beauty in its simplicity – it combines Daniel Craig, an Aston Martin and cuddly puppies against a white backdrop with Craig talking to camera. Clean, cute and very clever because it crosses over so many...
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Mar
03
Trade fairs such as The Business Travel Show and International Confex are the focal point for marketing and PR campaigns for many organisations, the culmination of a promotional campaign to increase awareness and drive commercial objectives including maximising appointments and stand visitors. They plan new product launches and services around...
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