Jul
19
As PR professionals we are often asked how public PR and Marketing differ from one another. Both PR and Marketing contribute a great deal to brand success, but often the role of PR can be misjudged with many people thinking that PR works in the same way or is able...
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Jun
30
We at Clareville were particularly moved by the recent Manchester event titled ‘What Is The City But Its People?’ What a great way to highlight the resilience and uniqueness of the local community after the recent terror atrocities! Emotionally charged, the event presented a “self-portrait of the city” by showcasing...
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Jun
16
Diono were thrilled to have cocktails and canapes with celebrities, press and bloggers at an exclusive product launch on Thursday 1st June in London. The event was held to launch the Diono Quantum, a multi-mode travel system from 0-3 years and the first stroller from the US travel brand. After...
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Jun
09
What if there was a complete IT crash at your business? A product recall? An outbreak of illness blamed on your organisation? Or a fire? A fatal accident? A flood? Staff malpractice? How would your team cope with communicating internally and externally? What if senior managers are on holiday? Is...
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Jun
05
It’s hugely anticipated, widely dissected afterwards and generates incredible amounts of media coverage. Party policy manifestos? No, handshakes. The recent focus on all things grip and grin began, of course, with Trump. The U.S. President’s handshakes have become legendary. His awkward encounters with world leaders have prompted hundreds of viral...
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Jun
02
It’s one week before the General Election; the temperature in the debate is rising as the polls show the gap between Conservatives and Labour closing and both parties are adopting new PR strategies and tactics. That was the political climate on Thursday 1 June when I, along with my wife,...
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May
22
Case studies; they’re ideal for PR and everyone loves them. For a journalist, they are an illuminating way to add colour to an article with personal opinion and examples of a product in action. For the brand they show how the product or service works with the backing of a...
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May
05
The adage is a that a picture is worth a thousand words and whether you are a brand, business or politician, the photo opp is key in public relations activity. A public face allows your target audience to identify and engage. However, not all of these go according to plan...
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Apr
20
‘During the US election campaign, fake election news stories generated more engagement on Facebook than the top election stories from 19 major news outlets combined’ quotes CIPR President Jason MacKenzie as he welcomed the Culture, Media and Sport Committee's investigation into 'fake news' on behalf of the PR industry. But...
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Apr
13
United Airlines’ reputation has taken a massive hit after video emerged of law-enforcement personnel violently dragging a passenger from his seat on a flight to Louisville, Kentucky, from Chicago on Sunday. The airline’s tone-deaf response certainly hasn't helped. United initially apologized for "the overbook situation," which was how it explained...
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