Mar
03
Clareville recently had the privilege to launch the new BabyBjörn #dadstories campaign in the UK. BabyBjörn, the Swedish family owned company, announced the arrival of a collection completely inspired by modern-day dads and Clareville helped and implemented the campaign around it: “Men’s fashion features a lot of patterned details right...
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Mar
03
As a PR agency we are obviously always working with the media to produce the most accurate and positive stories about our clients. This is primarily for two ultimate objectives – to shift the clients’ products off the shelves/make money, and to achieve brand recognition – which usually, with the...
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Feb
24
The thought of being stuck in a room full of people you don’t know for the sake of networking can reduce even the most sociable of us to quivering piles of nerves. Walking up to a complete stranger and trying to start a conversation with them is awkward if nothing...
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Feb
19
As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships. The main benefit of partnership working is often guaranteed media coverage. Coverage which is largely editorial in appearance but allows you more...
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Feb
16
Everyone should thank Andrea Leadsom for several valuable crisis media relations lessons. The high profile problems which politicians and public ‘personalities’ produce for themselves provide all of us with the chance to learn from their heavily publicised mistakes. Andrea Leadsom’s error in her interview with The Times last week and...
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Feb
16
Exhibition PR is simply different. Exhibition and event PR really is different. It is easy to forget that by far the most important media coverage for an event needs to be published months and weeks before the event takes place – the coverage that persuades exhibitors to book space...
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Feb
16
What do international PR, diplomatic representation and military campaigns have in common? To be successful, experts in all these fields have learnt that a combination of good international resources operating globally with strong experienced, integrated representation ‘on the ground’ locally is essential, particularly where certain local markets are vitally important....
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Feb
14
Content is king – at least it is in PR. Whether it’s writing press information, feature articles, blogs and social media posts, website copy, digital call to actions, research analysis, white papers or just plain old press releases and captions – it all has be to be conceived, constructed and created...
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Feb
14
PR campaign planning in 2017 Campaign planning has changed somewhat (completely) in the last 5 years. It used to potentially link with an above the line campaign, be that TV, billboards or global initiatives for the brand, and mostly focused on print editorial. The ways this could be secured...
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Feb
08
What is your view about Brexit? What is the company’s position? How will the issue affect the business? What would you say if a journalist or customer asked you? And on Trump’s travel ban? What is your company’s opinion? It may be that neither of these major topics has a...
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