Apr
04
What is news? It’s a crucial question for the PR industry. It’s the plural of new, a reminder that ‘if it isn’t new, it isn’t news’. And: ‘News is something that someone, somewhere doesn’t want published. Everything else is PR.” There is a hard kernel of truth in this nugget,...
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Mar
30
This week witnessed the UK launch of Square, a financial tech company looking to empower small business owners. Headed by Twitter co-founder and current CEO Jack Dorsey, it enables retailers and merchants to accept payments via a tablet or smartphone. Despite cash remaining the most cost-effective way of processing retail...
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Mar
30
We are living in a digital age and with this in mind we are also living in the age of visual culture. In PR, this translates to your client's brand, business and professional image. In PR, we find that images are so important for press coverage. Put it this way,...
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Mar
09
The ad publicising Aston Martin’s most recent promotion in the States is a thing of beauty in its simplicity – it combines Daniel Craig, an Aston Martin and cuddly puppies against a white backdrop with Craig talking to camera. Clean, cute and very clever because it crosses over so many...
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Mar
03
Trade fairs such as The Business Travel Show and International Confex are the focal point for marketing and PR campaigns for many organisations, the culmination of a promotional campaign to increase awareness and drive commercial objectives including maximising appointments and stand visitors. They plan new product launches and services around...
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Mar
03
Clareville recently had the privilege to launch the new BabyBjörn #dadstories campaign in the UK. BabyBjörn, the Swedish family owned company, announced the arrival of a collection completely inspired by modern-day dads and Clareville helped and implemented the campaign around it: “Men’s fashion features a lot of patterned details right...
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Mar
03
As a PR agency we are obviously always working with the media to produce the most accurate and positive stories about our clients. This is primarily for two ultimate objectives – to shift the clients’ products off the shelves/make money, and to achieve brand recognition – which usually, with the...
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Feb
24
The thought of being stuck in a room full of people you don’t know for the sake of networking can reduce even the most sociable of us to quivering piles of nerves. Walking up to a complete stranger and trying to start a conversation with them is awkward if nothing...
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Feb
19
As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships. The main benefit of partnership working is often guaranteed media coverage. Coverage which is largely editorial in appearance but allows you more...
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Feb
16
Everyone should thank Andrea Leadsom for several valuable crisis media relations lessons. The high profile problems which politicians and public ‘personalities’ produce for themselves provide all of us with the chance to learn from their heavily publicised mistakes. Andrea Leadsom’s error in her interview with The Times last week and...
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