It is fair to say, that each working generation accepts the knowledge that their job is more technologically facilitated, than their predecessors’; indeed, it is hard to imagine a single career which isn’t made in some way more streamlined thanks to 21st century technology. In PR the use of the... read more →
Research should shock everyone, but just PR industry How do you keep up with the news: TV? Radio? News papers? Internet? To PR people, the concept of not keeping up with the news is unthinkable. So it is a shock to be told that 10 per cent of people in... read more →
On any given day, how often do we check our smartphones? According to a survey conducted by Kleiner Perkins Caufield and Byers, we check out phone 150 times a day. In an international poll taken by Time magazine, one in four people check their phone ‘‘every 30 minutes, 1 in... read more →
With the new year comes the promise, of fresh starts, new beginnings and a successful start. We all wake up on 1st January expecting great things full of hope that this year is going to be the best year ever, but is this really realistic, or do we need to,... read more →
Starting next week, a new-look for the BBC’s flagship news bulletin will be unveiled. The Ten O’Clock news will be longer and boast enhanced production values. The revamped programme will now run to a total of 45 minutes, including local news and weather. This follows the recent relaunch of rival... read more →
It’s been a busy morning here at Clareville HQ! We have our Christmas party this evening alongside an afternoon of joy and merriment. We all started the day with a Bucks Fizz birthday breakfast for our consumer PR director. Alongside all the general hullabaloo that happens on the day of... read more →
Persuading shoppers to purchase your products in the festive season can come with a high price tag. Companies are spending a record £300m-plus on TV advertising this Christmas - but is it worth it? Well, if you Google search Christmas TV ads the proof is the pudding … the spin-off... read more →
Don't use ad-blocking software if you want free access to online media The Sun has recently removed its pay wall. Meanwhile Axel Springer’s Bild website and the Washington Post have started to prevent readers who using ad-blocker software from accessing online content. These two different actions are connected by the... read more →
Last night was an auspicious occasion for us as a company. It was the official launch of Babyville, the baby centric consumer arm of Clareville. Two years in the planning, not only was it a resounding success, but a thoroughly enjoyable event. It has been equally fascinating and intriguing watching... read more →
I’ve got something in my eye…honest! The #ManintheMoon has worked his magic and once again there’s a definite buzz about John Lewis’ festive fare. Having watched the retailer’s 2015 offering and looked at a few other Christmas ads making waves this season, it’s clear that authenticity is starting to shine... read more →
Welcome to the Clareville PR Blog
Clareville is 15 strong Public Relations Agency based in Fulham, London working with clients around the world.
Our contributors are directors and managers from backgrounds in publishing, media and PR. Most are members of the Chartered Institute of Public Relations. Each month we aim to bring you news, and fresh insights on a range of PR issues, from within the walls of an award winning London PR agency.
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