It’s been a busy morning here at Clareville HQ! We have our Christmas party this evening alongside an afternoon of joy and merriment. We all started the day with a Bucks Fizz birthday breakfast for our consumer PR director. Alongside all the general hullabaloo that happens on the day of... read more →
Persuading shoppers to purchase your products in the festive season can come with a high price tag. Companies are spending a record £300m-plus on TV advertising this Christmas - but is it worth it? Well, if you Google search Christmas TV ads the proof is the pudding … the spin-off... read more →
Don't use ad-blocking software if you want free access to online media The Sun has recently removed its pay wall. Meanwhile Axel Springer’s Bild website and the Washington Post have started to prevent readers who using ad-blocker software from accessing online content. These two different actions are connected by the... read more →
Last night was an auspicious occasion for us as a company. It was the official launch of Babyville, the baby centric consumer arm of Clareville. Two years in the planning, not only was it a resounding success, but a thoroughly enjoyable event. It has been equally fascinating and intriguing watching... read more →
I’ve got something in my eye…honest! The #ManintheMoon has worked his magic and once again there’s a definite buzz about John Lewis’ festive fare. Having watched the retailer’s 2015 offering and looked at a few other Christmas ads making waves this season, it’s clear that authenticity is starting to shine... read more →
Every so often the media will take an opportunity to make our lives that bit less fun by telling us that something we love to do/eat/breathe has an increased chance of killing us. There have been many victims of this media assault on life’s little luxuries and the latest one... read more →
Working in consumer PR can be difficult. Not only are you competing with other brands to get that coveted coverage in glossy mags, but once an editor has your product it may not even make the final cut. A great grassroots approach to brand awareness is by working with bloggers.... read more →
Case studies play an instrumental role in public relations and are highly desired. In fact we regularly approach our b2b, baby and consumer clients for examples of good case studies that can then be successfully placed in the media - whether it's print, online or television. In the b2b world... read more →
We are in an age, where the buzzwords for the PR masses revolve around “storytelling” and “content creation” and by this we mean, PRs must use different content about the same content on different content platforms to attract different people to the same thing. The subject is diverse, with McDonalds’... read more →
Are some companies happy to risk their reputations and PR until caught by press and forced by public outcry? ‘Volkswagen in meltdown over faked test.’ ‘WH Smith forced to end hospital shop rip-off. ’ are the two front page stories on The Times today, Wednesday 23 September. Meanwhile in Metro,... read more →
Welcome to the Clareville PR Blog
Clareville is 15 strong Public Relations Agency based in Fulham, London working with clients around the world.
Our contributors are directors and managers from backgrounds in publishing, media and PR. Most are members of the Chartered Institute of Public Relations. Each month we aim to bring you news, and fresh insights on a range of PR issues, from within the walls of an award winning London PR agency.
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