In the worlds of broadcast and print media, audience figures matter. Their impact on advertising revenues, share price and, from a PR point of view, campaign evaluation should not be underestimated. However, the validity of these figures has long been debated and recent stats released by Broadcasters Audience Research Board... read more →
May
13
May
08
As someone who has worked in PR for several years, reads the newspapers daily and watches the news regularly, I thought I’d seen it all but nothing surprises me more than my own two children. It’s with a sad heart that I have to bring to the attention of readers... read more →
May
02
Every morning this week the nation has awoken to a revolution in the television industry. Good Morning Britain was launched on Monday and 800,000 tuned in to see the first show. Unwittingly it has provided us with the perfect tutorial of a product launch, the massively publicised revamp is a... read more →
Apr
28
A recent study by PR Week suggests that the public relations industry has a public relations problem. When 1000 members of the public were surveyed, 66% said they thought the public relations industry has a bad reputation and cites mistrust as the leading cause. http://www.prweek.com/article/1290909/prs-pr-problem-industry-improve-its-image-public Perhaps this is not surprising... read more →
Apr
23
What do we want the PR to achieve? What do we want the target audiences to think about the brand or the organisation? What messages do we want to convey? Typically, once these questions are answered and the budget defined, a PR programme will be devised with ideas to achieve... read more →
Apr
11
Prince George has jetted off on his first royal tour to Australia and New Zealand and is proving to be even more popular than his parents, and a powerful public relations force for the House of Windsor. Having been kept largely out of the limelight since his birth, the eyes... read more →
Mar
28
Exploitative, excessive, expensive, error-prone... Some reputations make generating positive coverage an even greater PR challenge Changing reputations and generating positive coverage in this changing media landscape is an increasingly tough challenge even for those whose brands are liked and have good news to share. So what must life be... read more →
Mar
21
Meetings, conventions, exhibitions, forums. What’s the common denominator? They all enable face to face communication. We manage PR campaigns for many major exhibitions and events across the UK and beyond, and it seems the industry is in agreement – both organisers and attendees confirm that face to face communication is... read more →
Mar
13
It has been touted in some quarters as the biggest new development in UK TV since Channel 5 was unveiled in 1997. London Live, the capital’s first 24 hour entertainment channel, is to launch at the end of this month, presenting a tremendous opportunity for PRs and the station’s coordinators... read more →
Mar
06
As a consumer and b2b PR agency, it’s fair to say we hold quite a few internal meetings, whether it’s to brainstorm new ideas, identify business opportunities or even update our social calendar.. It was at one of these recent meetings, when discussing new business in fact, that I used... read more →
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