Jan
14
The CI Group has added PR to its extensive range of communications services with its acquisition of Clareville, the B2B and consumer media relations and influencer specialists. This acquisition takes the CI Group even closer to its target of £20m a year turnover and £5m gross margin by the end...
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Nov
21
The recent television interview around Prince Andrew’s association with disgraced financier Jeffrey Epstein makes for a fascinating case study in what not to do when conducting a television interview. Labelled by most media outlets as a ‘car crash’ and ‘toe curling’, the interview did the exact opposite of what Buckingham...
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Nov
15
The meetings, incentive, conference and exhibition (MICE) market has witnessed a paradigm shift in the last two years. Sustainability, once an overlooked ‘tick box’ of suggested activity, is now a key consideration for most event planners. Sustainability has undoubtedly become a priority for the events industry in recent years and...
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Oct
30
When a crisis erupts, it is human nature to want to start rushing around, to want to do something to put an end to the problem and put it right quickly. What is most needed is a cool analysis, calm action and careful, considered communication. Sometimes those who are closely...
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Sep
20
As IMEX America each year brings together the whole meetings and incentive travel industry and media, it is the perfect place and time to spot meetings PR and industry trends. Here are three observations made by the Clareville team who, for the ninth year, developed and implemented the #PR campaign...
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Jul
03
The increasing application of big data and data analytics is good for the meetings industry and good news for meetings industry PR. While big data and data analytics have been much discussed in many sectors, they have not a hot topic in the meetings and incentive travel sector until recently....
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Jun
04
When observing trends in meetings industry PR, the Clareville team who are the IMEX PR team are ideally placed to gain an inside and overall perspective. After working with the media for six months before the show and on-site throughout the week, the team have now reflected on their observations....
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May
28
The expansion of the CI Group has taken a further major step forward with its acquisition of leading analytics consultancy Rozovest Business Analytics. The business is being rebranded as Pearl Analytics and will have offices in London’s Soho, Amsterdam and Oxfordshire. The acquisition follows closely on from the Group’s recent...
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Apr
26
IMEX in Frankfurt is quite simply the biggest and best meetings PR media relations opportunity in Europe this year for destinations, venues, hotel groups, event technology providers and service suppliers. In just three weeks, from 21-23 May, around 200 leading industry editors and writers from Europe and around the world...
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Mar
27
Media partnerships are well-established, tried and tested as a valuable PR and marketing technique for business event organisers. For the publication, they offer a great opportunity to market the title to the vast audience who are interested in and taking part in the exhibition, conference or awards night, and to...
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