Apr
15
Everyone is confined to their homes, there’s a sex toys sales boom and a global shortage of condoms - it can only mean one thing ... a post lockdown Baby Boom - and a need for more baby PR And, although predicting the future is always difficult, the bookmakers also...
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Apr
08
As life around us is shifting along with the impact of the virus, organisations have had to adapt their PR strategy around coronavirus. While being sensitive to what feels appropriate at this time, it has never been more critical to keep communicating; to deliver messages of reassurance and stability, and...
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Apr
08
1 Hour of PR consultancy – for free! Calling all #eventprofs! The business events sector is under pressure like never before. The list of postponed or cancelled events grows longer by the day and venues are faced with an increasingly empty schedule of bookings. At Clareville, our team has extensive...
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Apr
06
When I started my PR career in September 2019, I had never imagined what I would face and experience in the first year. Due to COVID-19, the whole world has come to a halt, meaning that campaigns, events, launches, press trips that you or your team had planned, will probably...
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Apr
03
In these challenging and historic times when so many organisations are operating with minimal staff and unable to be proactive, both consumer PR and B2B PR are more important than ever. Here are five reasons why Keep calm and carry on? ‘Keep calm and carry on’ may have been the...
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Jan
14
The CI Group has added PR to its extensive range of communications services with its acquisition of Clareville, the B2B and consumer media relations and influencer specialists. This acquisition takes the CI Group even closer to its target of £20m a year turnover and £5m gross margin by the end...
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Nov
21
The recent television interview around Prince Andrew’s association with disgraced financier Jeffrey Epstein makes for a fascinating case study in what not to do when conducting a television interview. Labelled by most media outlets as a ‘car crash’ and ‘toe curling’, the interview did the exact opposite of what Buckingham...
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Nov
15
The meetings, incentive, conference and exhibition (MICE) market has witnessed a paradigm shift in the last two years. Sustainability, once an overlooked ‘tick box’ of suggested activity, is now a key consideration for most event planners. Sustainability has undoubtedly become a priority for the events industry in recent years and...
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Oct
30
When a crisis erupts, it is human nature to want to start rushing around, to want to do something to put an end to the problem and put it right quickly. What is most needed is a cool analysis, calm action and careful, considered communication. Sometimes those who are closely...
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Sep
20
As IMEX America each year brings together the whole meetings and incentive travel industry and media, it is the perfect place and time to spot meetings PR and industry trends. Here are three observations made by the Clareville team who, for the ninth year, developed and implemented the #PR campaign...
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