Should we employ local PR agencies for each country? Should we appoint a specialist agency or one with broader scope? Should we have one agency for consumer, trade and B2B needs across Europe or America, or a network of local PR agencies? These are questions that many organisations face when... read more →
Feb
01
Jan
25
We’re a creative bunch here at Clareville. And that’s a good thing, because behind every piece of media coverage we secure lies hours of hard work, research, brain storming….and a huge dose of creativity. With journalists receiving hundreds of emails and phone calls each day, it can be hard to... read more →
Dec
21
B2B PR and Consumer PR teams across the world have been employing well tried PR tactics to generate editorial coverage at the end of the year and early in the new year. Many of them are to capitalise on annual media opportunities as the press and TV run certain features... read more →
Nov
23
Data analysis, research and surveys are the power driving thousands of media relations campaigns around the world every day. Data from research, surveys and analysis creates great interest and engagement. The media and its audiences love facts that quantify and provide insight into industry trends, data that enable everyone to... read more →
Nov
19
It’s that time of year again where Christmas adverts are filling our screens with the magical wonder of Christmas time. John Lewis has been at the forefront of Christmas advertising for years, but what actually makes a great Christmas advert? Given that £6.4 billion is spent annually Christmas adverts, it's... read more →
Nov
02
Many brands have reported lacking the resources in house to handle social media with more reliance on external agency expertise to drive awareness and engagement around their products. Social media insecurity The Public Relations and Communications Association's (PRCA) sixth annual Digital PR and Communications Report found that the most cited... read more →
Oct
26
IMEX America, like IMEX in Frankfurt, creates an important focal point for events PR. Attracting 6,000 plus attendees including more than 3,300 hosted buyers and around 200 journalists from around the world, it is the ideal place to launch new products, services, and new initiatives on to the market. In... read more →
Oct
24
Since it's early days as a photo sharing platform, Instagram has come a long way and is now an effective and extremely popular marketing platform for businesses. Here is why you should be using Instagram for your business. As well as increasing its reach even more, last year, Instagram also... read more →
Oct
19
What is the easiest and most cost-effective way to promote yourself at a trade show or exhibition? The answer is simple, ‘news’ However, most people are unaware of what really news is and how to achieve meaningful coverage. The best place to start is to examine key B2B and trade... read more →
Oct
10
Are organisations being held back in their social media outreach by fear of attack? This may be the case according to the PRCA survey results. When asked about the reasons behind their organisation’s social media presence, most in house PR respondents cite driving awareness (85%) as the main purpose. Unsurprising... read more →
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