Thousands of organisations are missing out on business opportunities because they are not making the most of PR and editorial opportunities in the media read by their target audiences. Is... read more →
You have a big news story – a major acquisition, a massive investment, a new development; it’s an important PR opportunity. Should you hold a press conference or PR event?... read more →
It’s early December but in editorial and PR orientated minds, this is Christmas, the end of year and the start of the new year, the best time of the year... read more →
What is news? It’s a crucial question for the PR industry. It’s the plural of new, a reminder that ‘if it isn’t new, it isn’t news’. And: ‘News is something... read more →
Trade fairs such as The Business Travel Show and International Confex are the focal point for marketing and PR campaigns for many organisations, the culmination of a promotional campaign to... read more →
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