The Business Travel Show and International Confex has already taken place, while IMEX in Frankfurt and The Meetings Show are just around the corner. Yes, the business meeting trade fair... read more →
A look at the news draws a common conclusion; reputation matters more than ever – and PR is vital to create and maintain a good reputation. Yes, reputation - and... read more →
Case studies are good for PR. They tell an interesting story to make a point - and journalists loves them. They publish them. B2b and B2C writers and editors are... read more →
Working in a public relations agency at its most basic, revolves around two key functions: generating content and then selling that content to the media. However, pitching for and winning... read more →
You have a big news story – a major acquisition, a massive investment, a new development; it’s an important PR opportunity. Should you hold a press conference or PR event?... read more →
The high-profile story of a Dublin hotel banning "all bloggers" after a blogger asked for free accommodation has raised much debate among the media, with some criticising the blogger and... read more →
This week M&S launched the ‘cauliflower steak’. With ‘Veganuary’ the current new PR based news theme, it might have appeared to some people to be a good consumer PR initiative.... read more →
‘There’s no such thing as bad publicity’ PT Barnum is rumoured to have said. It’s certainly not true when editorial coverage ruins a reputation, a company or a career. A... read more →
It’s early December but in editorial and PR orientated minds, this is Christmas, the end of year and the start of the new year, the best time of the year... read more →
Are organisations being held back in their social media outreach by fear of attack? This may be the case according to the latest PRCA survey results. When asked about the... read more →
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