Media partnerships are well-established, tried and tested as a valuable PR and marketing technique for business event organisers. For the publication, they offer a great opportunity to market the title... read more →
Data analysis, research and surveys are the power driving thousands of media relations campaigns around the world every day. Data from research, surveys and analysis creates great interest and engagement.... read more →
It’s that time of year again where Christmas adverts are filling our screens with the magical wonder of Christmas time. John Lewis has been at the forefront of Christmas advertising... read more →
The reputation of PR among the media must be maintained for it to be regarded as trustworthy. If the quality and relevance of what PR teams supply to the press... read more →
When a crisis emerges and a fast response is required, you need to know how to react appropriately, professionally and calmly. This is so important during a challenging situation and... read more →
Trade shows such as IMEX are the focal point for marketing and PR campaigns for many organisations, the culmination of a promotional campaign to increase awareness and drive commercial objectives... read more →
‘A good PR story is infinitely more effective than a front page ad.’ That’s according to Richard Branson and we couldn’t agree more! As PR professionals we work hard to... read more →
The Business Travel Show and International Confex has already taken place, while IMEX in Frankfurt and The Meetings Show are just around the corner. Yes, the business meeting trade fair... read more →
A look at the news draws a common conclusion; reputation matters more than ever – and PR is vital to create and maintain a good reputation. Yes, reputation - and... read more →
Case studies are good for PR. They tell an interesting story to make a point - and journalists loves them. They publish them. B2b and B2C writers and editors are... read more →
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