Media interviews. What’s not to like? Securing an interview for your client with a key media outlet is true PR gold. Think of the great exposure, the client’s message reaching... read more →
Top things to consider if you're thinking of moving from journalism to PR Are you a journalist who has recently moved into PR or are you thinking of doing so?... read more →
Are organisations being held back in their social media outreach by fear of attack? This may be the case according to the latest PRCA survey results. When asked about the... read more →
According to a recent report released by the PRCA, the PR industry is evolving constantly but in order to compete there are key areas where improvement is needed. “We... read more →
If you were to ask top travel journalists, “what engages the media the most?”, “first hand experience" would be the response. For hotel chains, airlines and tourism boards, press familiarisation... read more →
‘A good PR story is infinitely more effective than a front page ad.’ That’s according to Richard Branson and we couldn’t agree more! As PR professionals we work hard to... read more →
It’s strange and sad to say that, by creating a crisis, Kim Jong-un of North Korea has helped with PR and increased awareness and appreciation of one of our clients,... read more →
As PRs we’re well versed in telling the story of an organisation - its activities, products and people. There’s a variety of tactics we have up our sleeve in order... read more →
What if there was a complete IT crash at your business? A product recall? An outbreak of illness blamed on your organisation? Or a fire? A fatal accident? A flood?... read more →
‘During the US election campaign, fake election news stories generated more engagement on Facebook than the top election stories from 19 major news outlets combined’ quotes CIPR President Jason MacKenzie... read more →
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