Mar
06
You have a big news story – a major acquisition, a massive investment, a new development; it’s an important PR opportunity. Should you hold a press conference or PR event? If yes, how can you make the most of the opportunity? The Clareville team has been organising press conferences and...
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Feb
01
As the season for exhibitions and conferences is about to start, experienced marketers are putting into place plans to use PR techniques as part of their programme to maximise the ROI they achieve from exhibiting - before, during and particularly after the show. The reality is that, after investing heavily...
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Jan
25
The high-profile story of a Dublin hotel banning "all bloggers" after a blogger asked for free accommodation has raised much debate among the media, with some criticising the blogger and others saying the venue went too far. If you’re judging the situation by the old adage – there’s no such...
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Jan
12
This week M&S launched the ‘cauliflower steak’. With ‘Veganuary’ the current new PR based news theme, it might have appeared to some people to be a good consumer PR initiative. However, social media users were quick to point out that at £2.50, the piece of cauliflower was being sold for...
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Dec
19
‘There’s no such thing as bad publicity’ PT Barnum is rumoured to have said. It’s certainly not true when editorial coverage ruins a reputation, a company or a career. A recent court case has damaged the reputation and hindered the careers of Liam Allan. This London based student was accused...
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Dec
15
Media interviews. What’s not to like? Securing an interview for your client with a key media outlet is true PR gold. Think of the great exposure, the client’s message reaching potentially thousands of their target audience, building a great relationship with the journalist and their team. What could go wrong?...
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Nov
28
Top things to consider if you're thinking of moving from journalism to PR Are you a journalist who has recently moved into PR or are you thinking of doing so? If you’re the latter, despite probably having a number of transferable skills fitted for a role in PR, you’re probably...
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Nov
14
It’s early December but in editorial and PR orientated minds, this is Christmas, the end of year and the start of the new year, the best time of the year for seasonal stories and PR opportunities. For consumer print media, especially monthly consumer titles, Christmas and new year is long...
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Nov
10
Are organisations being held back in their social media outreach by fear of attack? This may be the case according to the latest PRCA survey results. When asked about the reasons behind their organisation’s social media presence, most in house PR respondents cite driving awareness (85%) as the main purpose....
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Oct
27
According to a recent report released by the PRCA, the PR industry is evolving constantly but in order to compete there are key areas where improvement is needed. “We live in complex times. And these complex times require us to make a pivot in the way we think about...
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