Dec
15
Media interviews. What’s not to like? Securing an interview for your client with a key media outlet is true PR gold. Think of the great exposure, the client’s message reaching potentially thousands of their target audience, building a great relationship with the journalist and their team. What could go wrong?...
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Nov
28
Top things to consider if you're thinking of moving from journalism to PR Are you a journalist who has recently moved into PR or are you thinking of doing so? If you’re the latter, despite probably having a number of transferable skills fitted for a role in PR, you’re probably...
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Nov
14
It’s early December but in editorial and PR orientated minds, this is Christmas, the end of year and the start of the new year, the best time of the year for seasonal stories and PR opportunities. For consumer print media, especially monthly consumer titles, Christmas and new year is long...
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Nov
10
Are organisations being held back in their social media outreach by fear of attack? This may be the case according to the latest PRCA survey results. When asked about the reasons behind their organisation’s social media presence, most in house PR respondents cite driving awareness (85%) as the main purpose....
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Oct
27
According to a recent report released by the PRCA, the PR industry is evolving constantly but in order to compete there are key areas where improvement is needed. “We live in complex times. And these complex times require us to make a pivot in the way we think about...
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Oct
25
When journalists, film crews and photographers have made the effort to travel to report on a conference, exhibition, business, arts or sports event, it’s obviously good PR and media relations to help them to make the most of their visit. The organisers and their PR team want them to write...
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Oct
13
If you were to ask top travel journalists, “what engages the media the most?”, “first hand experience" would be the response. For hotel chains, airlines and tourism boards, press familiarisation (FAM) trips are key to securing a large volume of high-impact feature coverage that reaches and resonates with travellers in...
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Sep
22
Londoners are in shock. TfL has today announced that it will not be renewing Uber's private hire licence to operate in London, once its current licence is up on September 30. The press has told us: With 40,000 registered Uber drivers in the capital, the news comes as a massive...
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Sep
04
It seems as if the world has gone crazy with storytelling these days, and social media stories are hugely becoming a fundamental component of social media activity. As a PR agency, consumer-wise, we have noticed there is no getting away from this phenomena of...
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Sep
01
In a new industry report that will do little to encourage an already disappointing year for digital ad sales, August saw a further decline in Facebook engagement among teens, according to the latest data figures from research firm eMarketer. At the same time alternative social media apps such as the...
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