Case studies are good for PR. They tell an interesting story to make a point - and journalists loves them. They publish them. B2b and B2C writers and editors are forever asking PR teams for case studies. Once the use of case studies lodges in the mind, they seem to... read more →
Mar
20
Mar
15
Working in a public relations agency at its most basic, revolves around two key functions: generating content and then selling that content to the media. However, pitching for and winning new contracts is an essential part of any public relations practitioners’ skill set as the keeps the agency thriving. Knowing... read more →
Mar
06
You have a big news story – a major acquisition, a massive investment, a new development; it’s an important PR opportunity. Should you hold a press conference or PR event? If yes, how can you make the most of the opportunity? The Clareville team has been organising press conferences and... read more →
Feb
01
As the season for exhibitions and conferences is about to start, experienced marketers are putting into place plans to use PR techniques as part of their programme to maximise the ROI they achieve from exhibiting - before, during and particularly after the show. The reality is that, after investing heavily... read more →
Jan
25
The high-profile story of a Dublin hotel banning "all bloggers" after a blogger asked for free accommodation has raised much debate among the media, with some criticising the blogger and others saying the venue went too far. If you’re judging the situation by the old adage – there’s no such... read more →
Jan
12
This week M&S launched the ‘cauliflower steak’. With ‘Veganuary’ the current new PR based news theme, it might have appeared to some people to be a good consumer PR initiative. However, social media users were quick to point out that at £2.50, the piece of cauliflower was being sold for... read more →
Dec
19
‘There’s no such thing as bad publicity’ PT Barnum is rumoured to have said. It’s certainly not true when editorial coverage ruins a reputation, a company or a career. A recent court case has damaged the reputation and hindered the careers of Liam Allan. This London based student was accused... read more →
Dec
15
Media interviews. What’s not to like? Securing an interview for your client with a key media outlet is true PR gold. Think of the great exposure, the client’s message reaching potentially thousands of their target audience, building a great relationship with the journalist and their team. What could go wrong?... read more →
Nov
28
Top things to consider if you're thinking of moving from journalism to PR Are you a journalist who has recently moved into PR or are you thinking of doing so? If you’re the latter, despite probably having a number of transferable skills fitted for a role in PR, you’re probably... read more →
Nov
14
It’s early December but in editorial and PR orientated minds, this is Christmas, the end of year and the start of the new year, the best time of the year for seasonal stories and PR opportunities. For consumer print media, especially monthly consumer titles, Christmas and new year is long... read more →
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