Oct
25
When journalists, film crews and photographers have made the effort to travel to report on a conference, exhibition, business, arts or sports event, it’s obviously good PR and media relations to help them to make the most of their visit. The organisers and their PR team want them to write...
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Oct
13
If you were to ask top travel journalists, “what engages the media the most?”, “first hand experience" would be the response. For hotel chains, airlines and tourism boards, press familiarisation (FAM) trips are key to securing a large volume of high-impact feature coverage that reaches and resonates with travellers in...
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Sep
22
Londoners are in shock. TfL has today announced that it will not be renewing Uber's private hire licence to operate in London, once its current licence is up on September 30. The press has told us: With 40,000 registered Uber drivers in the capital, the news comes as a massive...
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Sep
04
It seems as if the world has gone crazy with storytelling these days, and social media stories are hugely becoming a fundamental component of social media activity. As a PR agency, consumer-wise, we have noticed there is no getting away from this phenomena of...
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Sep
01
In a new industry report that will do little to encourage an already disappointing year for digital ad sales, August saw a further decline in Facebook engagement among teens, according to the latest data figures from research firm eMarketer. At the same time alternative social media apps such as the...
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Aug
31
‘A good PR story is infinitely more effective than a front page ad.’ That’s according to Richard Branson and we couldn’t agree more! As PR professionals we work hard to achieve coverage for our clients in the media. How do we do this? By talking to the media of course!...
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Aug
30
It’s strange and sad to say that, by creating a crisis, Kim Jong-un of North Korea has helped with PR and increased awareness and appreciation of one of our clients, a destination for tourists, meetings and incentive groups. Until recently, when we mentioned Guam, the next question was: ‘where is...
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Jul
25
As PRs we’re well versed in telling the story of an organisation - its activities, products and people. There’s a variety of tactics we have up our sleeve in order to do this, and creating client case studies is one of the most powerful. What’s in it for me? So...
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Jul
19
Up to one in five of all pregnant women will be carriers of Group B Strep in the birth canal and the bacterium can be passed during labour to their baby. One in five newborns who are infected with Group B Strep suffer from serious, life-changing illnesses which can have...
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Jul
19
“From your event, have you got any interesting and different photographs? It’s a question often asked by editors after conferences, exhibitions, awards and many other events – in fact, by editors in every media sector, consumer and trade – and increasingly online. Too often the answer is no. Event PR...
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