Jun
29
If there’s ever a time for the exhibitions sector to come together, it’s now. We celebrated Global Exhibitions Day on 3 June connecting with our clients and media alike and focusing on the economic impact of the industry. The sector’s impact on the economy, jobs, business, innovation and local investment shouldn’t be underestimated. Global exhibitions support 3.2 million jobs and 116...
read more →
Jun
29
In order for live events to run again, organisers of conventions and exhibitions, as well as venue and centre operators need to put measures in place to create safe environments for all – both suppliers and participants. Here’s a positive step - the International Association of Convention Centres (AIPC), the International Congress and Convention Association (ICCA) and...
read more →
Jun
18
Want to achieve success in a marketing campaign? Forget about a quick fix, you have to be in it for the long term. Brand consultant Mark Ritson explained in a recent webinar how brand building develops over time. It’s a cumulative effect that isn’t effectively captured when measuring campaign data over a short period. It’s clear that there’s a growing tension between short-term response...
read more →
Jun
04
‘Be prepared’ and ‘keep communicating’ are two fundamental principles of crisis PR and never have they been more important to meetings industry organisations than before and during the Covid-19 pandemic. Now that we’re preparing for the end of lockdown, communication with potential clients is more vital than ever. Looking back...
read more →
May
28
PR has a huge impact on the credibility of a business and the outcome of sales metrics. Brand awareness assists the sales team, and more importantly in today’s climate, the surge in e-commerce. As consumers can’t try before they buy, they have to trust word of mouth, reviews and what...
read more →
May
03
Improving your meetings industry PR will generate greater awareness and understanding of your business whether it is a destination, venue, event tech company or agency. The key to success is greater editorial coverage in the meetings industry media. But how can that be achieved? Looking into meetings industry PR, we...
read more →
Apr
27
Meetings PR has changed significantly since the pandemic and lockdown began. This is partly to meet the different needs of clients facing issues as meetings and events have been put on hold, but also to adapt to the altered needs and operational changes of the industry media. What has changed?...
read more →
Apr
27
There could not be a better time to grow your existing business relationships or build on new ones. Use this downtime to your advantage to build new contacts, whether it be journalists, TV producers and researchers, celebrity/ talent agents, influencers and new business/client opportunities. Check in on your contacts via...
read more →
Apr
23
The power of forward-thinking, positive messaging really resonates at this moment in time. Brands need to lift their heads up from the current coronavirus crisis and plan for the future. Likewise, there’s a real appetite among consumers for looking ahead to what life will be like in a few months...
read more →
Apr
17
When we emerge from lockdown life, businesses must be ready with a PR recovery plan to revive their brand, re-engage with target audiences and appeal to their consumption power. We have already revealed why, more than ever, businesses need a strong PR strategy now, as well as practical tips on...
read more →
« Previous Page — Next Page »
Recent Comments